SCAD Hong Kong Fashion Showcase 2019

Hong Kong Supermodel Kathy Chow Joined 450 Industry Guests and Hong Kong Style Icons to Celebrate SCAD's Elite Fashion Program

HONG KONG,Jan. 11,2019 -- Savannah College of Art and Design (SCAD) fashion students presented elevated designs at the fifth annual SCAD Hong Kong Fashion Showcase,Jan. 10,2019,which attracted 450 industry guests. The newly structured show,curated by Michael Fink,Dean of the SCAD School of Fashion,featured fashion vignettes throughout the former North Kowloon Magistracy building in Sham Shui Po. 52 designswere spotlighted from 20 senior fashion students and recent alumni from each of SCAD's four campuses.

SCAD alumni designs showcased at the Hong Kong Fashion Showcase 2019,Credit: SCAD Hong Kong

The event,held at the university's historic North Kowloon campus,hosted special guests including renowned Hong Kong supermodel Kathy Chow,and VIP industry representatives; Ma Yao,Mimi Tang,Janice Wong and Lu Lu Cheung,in recognition of SCAD students' technical and conceptual achievement in fashion.

SCAD Hong Kong's Fashion Showcase highlighted the university's commitment to professionally preparing young design talent for creative careers and provided a high-profile platform for students to connect with elite professionals from global leading brands such as Chanel,Dior,Bvlgari and YSL. The show was distinguished by four SCAD Hong Kong fashion students: Maria Nava,Tammi Lau,Cheryl Ma and Dylan Helyer.

Focusing on womenswear,Cheryl Ma is particularly interested in texture and tactile sensations as seen in her collection,'RISE',which was inspired by fungi and its ability to continue to grow despite adversity. Ma is currently employed as a fashion designer for an established textile company in Hong Kong. Maria Nava's 'Green' is a futuristic women's collection inspired by movement and German Expressionism,which can be seen through custom fabrication,lenticular prints,odd silhouettes and distorted conventional shapes. Nava is currently developing her own label as a fashion designer. Tammi Lau's abstract womenswear collection,'Windaholic',draws inspiration from the movement of wind and its symbolic meanings. Incorporating illusion graphics,Windaholic creates a psychedelic mirage using neoprene fabrics. Tammi is currently working as an assistant fashion designer in the city.

"The top ranked fashion program at SCAD offers a rigorous curriculum structured around principles of design,unbounded creativity and state-of-the-art technology,and this is evident in the latest fashion collections produced at SCAD Hong Kong," said Mr. Khoi Vo,Vice President for SCAD Hong Kong. "SCAD students are flawlessly prepared for leadership in the dynamic and ultra-competitive global fashion industry,and the creations presented at this year's Fashion Showcase 2019 are a true reflection of that."

SCAD fashion students gained first-hand experience running the show's backstage operations for this professional production,as special guest Kathy Chow shared her invaluable experience as a supermodel in the fashion industry in Hong Kong,to the participating students.

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