Semir E-commerce Partners with Alibaba Retail Marketplace AliExpress to Enter Global Clothing Market

HANGZHOU,China,Feb. 20,2019 -- Zhejiang Semir E-commerce Company,a subsidiary of China'sleadingapparel brandSemir Group,and AliExpress,Alibaba Group's global retail marketplace,jointly hosted the signing ceremony of an agreementsetting in motion Semir's plans to expand internationally as well as the launch ceremony for the AliExpress-Semir Group Day Campaign on February 19,2019,at its office building in Hangzhou. The move represents Semir Group'sformal entry into the global market.

SemirE-commercestated the company plans to emphasize leading domestic children's wear brands Balabala and Mini Balabala and China's domestic leisure clothing brand leader Semir during the first phase of its rollout into overseas markets,with the aim of making healthy,safe,comfortable and youthful clothing available to children,adolescents and young adults worldwide.

The entry into overseas markets is the first step in Semir Group's execution of its long-term strategy and roadmap. While operating its business over the last few years,every step in the planning process has fully taken into account theeventuality of enteringinternational markets. The ongoing collection of data combined with the accumulation of experience has paved the way for the brand tojoin the global arena.

As a key platform for Semir Group's online development strategies,SemirE-commerce's retail sales exceeded 7.6 billion yuan (approx. US$1.1 billion) in 2018,reflecting the wide recognition of the brand by an ever growing customer base in China. The recognition and the rapid development of Semir'se-commerce laid a strong foundation for the firm's move beyond the borders of the home market. SemirE-commerce general manager Shao Feichun,in the role as signing representative for the firm,expressed confidenceand high hopes for the partnership with AliExpressand said,"As China's largest B2C e-commerce platform for exports,AliExpresshas established a close relationship with Semir and expects to further expand its brand influence in global markets via its market positioning in Europe,the US,the Middle East and other markets." He expressed the belief that intheInternetPlusera,Semir Group'sbrand will become accessible toglobal shoppers through e-commerce platforms such as AliExpress.

For more information: https://sale.aliexpress.com/__pc/brands_semir.htm?spm=2114.11010108.01003.4.650c649bFU1JeJ&gps-id=5209001&scm=1007.15875.101669.0&scm_id=1007.15875.101669.0&scm-url=1007.15875.101669.0&pvid=f8940ba3-fde4-473b-8d95-fd2828dea45f