Anya Taylor-Joy is the Face of Viktor&Rolf's New Fragrance Flowerbomb Midnight

PARIS,March 4,2019 --

Viktor&Rolf introduce a new olfactory journey,presenting Flowerbomb Midnight,a sensual and mysterious explosion of flowers,embodied by actress Anya Taylor-Joy.

At 22,the American-born,British-Argentinian's raw actress appears in five films in 2019. From Glass,Radioactive,Playmobil: The Movie,Here Are The Young Men to the upcoming X-Men spinoff The New Mutants as well as joining season five of Peaky Blinders and voicing a character in the upcoming Netflix Age of Resistance. Her edgy performances have her poised to make the transition from emerging young actress to Hollywood star.

"Anya Taylor-Joy is the epitome of our new feminine fragrance - she is at once sensual,mysterious and powerful,and uniquely multi-dimensional," said Viktor Horsting and Rolf Snoeren.

In the Flowerbomb Midnight campaign shot by Inez&Vinoodh,Taylor-Joy is a modern,empowered floral goddess archetype. From within the heart of the Flowerbomb Midnight bottle,she appears initially veiled. At midnight,she starts her metamorphose: she sheds her fierce couture to free herself,in a burst of black satin Haute Couture flowers. Modern explosion of femininity,the campaign is built around mystery and ambivalence,to reveal a woman empowering herself.

https://www.youtube.com/watch?v=7qv3rEtWhkw&list=PLUhbT_m7l43-IQXJD7EOuj7SBlP1ZHQAM&index=3&t=0s

As Taylor-Joy says,"I was born with a little bit of fire in me" - and this fire is palpable in the seductive and powerful Flowerbomb Midnight campaign. "It was completely humbling and felt like a dream to be approached by Viktor&Rolf. I greatly admire Viktor&Rolf for their artistry and feel we share the same aesthetic - and I've always been obsessed with fragrance."

Flowerbomb Midnight is a disruptive brand new addition to Viktor&Rolf's fragrance family. Created in chorus by Viktor&Rolf and four esteemed (IFF) perfumers - Dominique Ropion,Domitille Michalon-Bertier,Carlos Benaïm,and Fanny Bal - the fragrance is a precious combination of two seamlessly blended distinct accords: mysterious,Night-Blooming Jasmine Living™ and second-skin Patchouli and Musk. When fused,they produce a fragrance full of possibility and contrasts. Additionally,the powerful fruity notes of Blackcurrant and Pomegranate accord sparkle against an intoxicating floral heart dominated by Night-Blooming Jasmine Living™. Bergamot adds a fresh,zesty note enhanced by spicy,aromatic Pink Pepper. Praline accord,Patchouli,Vanilla soft accord and powdery White Musk blend into a lingering trail.

Flowerbomb Midnight scent is encapsulated in a precious and ultra-modern black diamond grenade. The bottle takes a fierce and powerful facetted shape,uniquely rendered in deep textured black metallic lacquer.