The early childhood development company Mother Goose opened a new era for nursery rhymes with the 1st World Nursery Rhyme Festival

BEIJING,April 26,2019 -- On April 10,the 1st World Nursery Rhyme Festival,organizedby Mother Goose,an early childhood development company,came to a successful conclusion. The World Nursery Rhyme Festival was a 21-day event made up of three themed activities: "Nursery Rhyme Popularity Contest","Nursery Rhyme Stomp Show" and "Nursery Rhyme Time Machine",all of which attracted over 1,000 families from the United States,Canada,the Netherlands and other countries. Using nursery rhymes as a bonding tool,parents and their children enjoyed themselves in the nursery rhyme fantasy world,singing nursery rhymes together,and creating happy childhood memories.

World Nursery Rhyme Festival had high online traffic,creating a new era of nursery rhymes

The World Nursery Rhyme Festival successfully created the Douyin tag #321,let's rhyme#. Within the first 24 hours,the event received millions of views. The popularity of the Nursery Rhyme Stomp Show on Weibo attracted more than 10,000 followers. Meanwhile,Nursery Rhyme Time Machine's Wechat page attracted more than 2,000 people,who were reminded of the most popular nursery rhymes from their childhood. Once again,nursery rhyme culture is back in the eyes of the general public.

Highlights of the World Nursery Rhyme Festival

Childhood isnot only occupied bycartoons and popular music but also nursery rhymes with beautiful stories and simple emotions. A lot of well known nursery rhymes across the world come from the Mother Goose series. The Mother Goose education system is based on the spiritual core of its nursery rhymes and was adapted to China in 2016.

Multi-faceted online festival allows for greater participation

Since the grand opening of the World Nursery Rhyme Festival on March 21,the event gained a large number of followers through its familiar melodies,innovative presentation and various interactive methods. With "321,let's rhyme" as its tagline,the Festival utilized an online presence toreach a wider audience through three popular social media platforms: Douyin,Weibo and WeChat.

The first activity was the Nursery Rhyme Popularity Contest on Douyin,which started with big-eyed cuddly babies,lovely fairies,creative finger paintings and Nursery Rhyme Card Theater. Fans came up with creative ideas to embody their favorite rhymes in other mediaanddisplayed theirnursery rhymes.TheContest was well-received online and garnered comments such as:"It is interesting to see classic nursery rhymes with different creative presentations" and "Seeing my children singing my childhood nursery rhymes brings back good memories." In addition,the festival awardedthree children with the title "Nursery Rhyme Baby".

Weibo's Nursery Rhyme Stomp Show set up the second part of The World Nursery Rhyme Festival. Organizers set up stomp show props across the major Mother Goose centers around China. Participants could take photos and upload them to Weibo.

WeChat's Nursery Rhyme Time Machine used nursery rhymesto help participants recalleveryone's favorite childhood nursery rhymes. Parents discussed their favorite childhood nursery rhymes and how important they were to them growing up.

World Nursery Rhyme Festival receives praise; prepares for future endeavors

The 21-dayWorld Nursery Rhyme Festival has received a great deal of positive feedback from participants and parents. It also received coverage fromTencent,Phoenix TV and other Chinese and foreign media. The Festival presented a positive opportunity for children and their parents from various culturesto share in the wonder of nursery rhymes.Although Mother Goose's 1st World Nursery Rhyme Festival has come to a conclusion,the power of nursery rhymes will continue to support children's growth and development. In the future,Mother Goose will continue to work with the global community to support the love of nursery rhymes.

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