Goongbe launches its brands representing K-Beauty in Hong Kong

SEOUL,South Korea,May 28,2019 -- Goongbe,a premium natural skincare brand,is now taking a leap forward. This April,Goongbe became the top brand in the Baby & Mom categoryat SASA,one of Hong Kong's leading drugstores. Goongbe also announced that it will post large scale advertisements in May,at SASA stores in major commercial areas such as Tsim Sha Tsui,Causeway Bay and Mong Kok in Hong Kong,and at SASA stores in the shopping mall of The Venetian Macao Resort Hotel,one of the best tourist attractions in Macau.

The advertisement image of ‘Goongbe’ at SASA Stores in Hong Kong

Goongbe's Moisture Sun Cushion

Goongbe has established its unique baby skincare brand sincelaunching in Hong Kong market by concluding an exclusive supply agreement with SASAin November 2017. Within 2 years,it's making its presence known throughout Hong Kong and mainland China. Goongbe is expecting another hit with its newly released pure sunscreen,also known as the 'Pure and MildSuncare Series' products,which are also on display at all branch stores.

The secrets of the popularity of Goongbe in Hong Kong are its outstanding products,safety and distinctive concepts. The fact that all of Goongbe's skincare products contain "Oji Relief Complex",a nature-derived soothing ingredient which is also mild and safe,made a significant contribution to the brand trust. In particular,Hong Kong's consumers were emotionally moved by the fact that the name "Oji Relief Complex" originated from the first bath water of the crown prince of the royal family in Joseon Dynasty. They were also highly impressed that Oji Relief Complex contains ingredients from only beneficial parts of five trees,extracted using the technology of MIC(Maeil Innovation Center) Skin BioScience Research Center.

Vivian Ko,Vice President of Category Management & Product Development (CMPD) at SASA,said,"Hong Kong consumers have a high degree of trust and brand preference for GoongbeDespite the intense competition in the beauty market. Goongbe has succeeded in attracting Hong Kong consumers with its convincing brand stories,beautiful product designs,and by releasing high-quality products consistently. In the near future,SASA is planning to launch Goongbe's women care products which will satisfy pregnant consumers."

Isabella Choi,Brand Manager of CMPD,"Goongbe is a safe and reliable premium natural baby skincare brand. In April this year,it became the top brand in the Baby & Mom category of SASA,has finally succeeded in gaining trust from Hong Kong consumers."

Goongbe has diversified its distribution channels in Korea and continues to enhance its brand image. In February 2019,Goongbe has officially launched its products at all branch stores of Boots in Korea,and currently has the largest number of stores in duty-free shops among baby skincare brands in Korea.

Meanwhile,Goongbe is also becoming a leading brand in Korea,winning the first prize in the 'Baby Skincare Industry of 2019 National Brand Award',an award for Korea's 'best national brands'.

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