Chinese traditional cultural IP landing in Europe - the oriental aesthetics creates a furor in France

PARIS,Aug. 28,2019 -- FromAugust 27thto 28th,the inaugural event of the cultural exhibition "Qing Dynasty Imperial Leisure Palaces' Immersive Exhibition"was officially heldin Paris,France,with the purpose of showingand disseminating the Chinese culture and Oriental aesthetic products. The rich traditional Chinese culture and the special products derived from itwere especiallyappreciated and praised by the French audience. As the leading skincare brand with distinctive characteristics acrossChina,on behalf of local cosmetic brands,INOHERB was invited to participate in the exhibition,to show the French audience the fashionablecharm of the combination of the traditional Chinese herbal medicine culture with skincare products.

"Qing Dynasty Imperial Leisure Palaces' Immersive Exhibition"is a thematicpromotion activity initiated by the Summer Palace brand operator,CHINA CULTURAL TOURISM AND CREATIVITY,in collaboration with TMALL CULTUREand other institutions,with the aim ofpromotingChinese culture and Oriental aesthetics products in theoverseas market.

In recent years,with the continuous improvementof China's national strength and the rise of itsculture,traditional Chinese culture has also receivedincreasingattention around the world. Chinese herbal medicine,which embodies the Chinese nation's thousands of years of health concepts and practical experience,is a prominentrepresentative of the traditional Chinese culture. Its uniqueness and professionalism have greatly enhanced the influence of Chinese culture in the world.

During the exhibition,INOHERB's distinctive brand image and Queen's Secret - Book Lantern Limited Edition co-launched with the Summer Palace became the most interesting part of the exhibition among the French audience. The gift box with the Chinese style design also helped theFrench audience feel the beauty of the traditional Chinese herbal culture. The impressive appearance of the co-branded gift box also received countless favors and unanimous praise from the French audience.