New, On-demand Service -- hayu -- Launched In Hong Kong

hayudelivers top NBCUniversal reality content in one place

It's big.With over 7,000+ full episodes of users' favourite reality TV shows-- including Keeping Up with the Kardashians,The Real Housewives,Dance Moms,Million Dollar Listing and Vanderpump Rules--streamed from one place

It's fast.Majority of shows debut on hayu on the same day as their US launch

It lets users catch up. Complete shows and series from the very beginning let fans bingefrom the start

It's available on multiple devices. Users can access hayu on mobile,tablet and web

It's portable. Subscribers can download their favourite shows to view on the go

It's easy to sample.Users can start off with a one- month free trial

It costs less than a Bubble Tea.The subscription is HKD 40a month. No contract

HONG KONG,Oct. 2,2019 -- hayu--the all-reality,on-demand subscription video-on-demand (SVOD) service from NBCUniversal International--has launched in Hong Kong. The service is available direct-to-consumer on a full array of devices: mobile,tablet and web via hayu.com; hayu has simultaneously expanded to The Philippines and Singapore.

The Kardashian Sisters

hayu SIZZLE REEL DEVICES: hayu is available on mobile,tablet and web

Targeting the broad base of viewers who are fans of the reality genre,hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 7,000+ episodes of reality content from 250+ shows,the majority of which debuts on the service the same day as they premiere in the US. The exciting collection of full shows and series available from the very beginning means that users can catch up from the start.

Beyond being the single source for top reality content-- including Keeping Up with the Kardashiansand its spin-offs along with The Real Housewives, Million Dollar Listing and Below Deck franchises,Dance Moms,and Vanderpump Rules*-- the personalised service offers users the ability to download their favourite reality shows to view on the go,without access to the internet.This means subscribers can watch episodes of their favourite shows anywhere from their daily commutes to the gym or the beach. Search functionality and targeted content recommendations mean users can discover endless hours of content to binge on with quick access to their favourite shows and categories.

"We are thrilled to be able to bring hayu,and its world-class reality TV content,to the community of super fans in Hong Kong. We spoke to our potential subscribers and we now know how popular this genre is and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place," commented Hendrik McDermott,SVP,Branded On-Demand,NBCUniversal International."hayu is a great success in 11 other countries and we knew that Hong Kong needed to be the next step in our global expansion."

hayu has distinguished itself as a must-have,all-reality service and the monthly,no contract fee providing access to the full breadth and depth of content is affordably priced at justHKD 40 per month.All hayu customers will also receive a full one-month free trial as soon as they sign-up.**

hayulaunched in the UK,Ireland and Australia in March 2016,followed by Norway,Sweden,Finland and Denmark in November 2017. The most recent territory expansion includes Canada in September 2018 followed by the Benelux in December 2018.

*See accompanying Programming Highlights.

** In Hong Kong,hayu is priced atHKD 40. Prices may vary by market and by platform restrictions in South East Asia.

Instagram: @hayusocial

Facebook: @hayuAsia

Twitter: @hayu

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development,production,and marketing of entertainment,news,and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks,a premier motion picture company,significant television production operations,a leading television stations group,world-renowned theme parks,and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com

Photo - /20191002/2594363-1-a?lang=0

Photo - /20191002/2594363-1-b?lang=0

Logo- /20190927/2594363-1logo?lang=0