Bilibili Reveals Robust 2020 Anime Content Pipeline at Annual Chinese Anime Showcase MADE BY BILIBILI

SHANGHAI,Nov. 20,2019 -- MADE BY BILIBILI 2019 – 2020,an event showcasing Bilibili's new developments and past achievements in the field of Chinese anime,took place onSunday,November 17 in Shanghai.At the event,Bilibili announced 27 new Chinese anime series itcommissioned,a majority of whichwill be availableonlinein 2020. Of the 27 new anime series Bilibili will bring to its vast audience of viewers,13 are original titles. It also unveiled updates to 13 of its existing high-profile Chinese anime series thathad been introduced at the inaugural MADE BY BILIBILI 2018 - 2019 event in December 2018.

MADE BY BILIBILI 2019 - 2020 in Shanghai

Bilibili also officially announced that the anime adaptation of the multiple award-winning phenomenon,The Three-Body Problem,from China's most celebrated science fiction author,Liu Cixin,will be released in 2021. In addition,Bilibili unveiled its first official trailer,providing an early peek into the massive scale of The Three-Body Problem universe.

Liu Cixin's The Three-Body Problem anime coming to Bilibili in 2021

"From my point of view,as a science fiction writer,anime is a particularly suitable form of expression for science fiction content. Compared to traditional filmswith real actors and actresses,anime has greater freedom," Liu commented during Bilibili's ten-year anniversary celebration this June,when the company first announced the anime adaptation of his renowned work.

Bilibili's The Three-Body Problem artwork

Bilibili commissioned YHKT ENTERTAINMENT,one of the top animation studios in China,to produce the Three-Body Problem anime with authorization from the Three-body Universe (Shanghai) Cultural Development Co Ltd. It'snot the first time the two parties have joined hands. YHKT ENTERTAINMENT also produced the highly acclaimed series Incarnation,an apocalypse-themed sci-fi/thriller/adventure mashup that hasreceived more than73 million views since its launch on Bilibili on July 13,2018.

Bilibili has enjoyed significant growth in the Chinese anime content category in 2019,with interest in Chinese anime surging in recent years. Chinese anime becamethe number one professionally generated content category on Bilibili in 2019. The monthly active users (MAU) of the Bilibili Chinese anime channel has exceeded that of the Japanese anime channel for the first time,with the total time spent exceeding 300 million hours. Bilibili's Chinese anime channel launched 104 works in 2019,nowsimilar to the supply of Japanese anime. According to iResearch,a third-party research company,the total output value of China's animation industry reached 194.1 billion yuan,and the number of online animation users reached 300 million in 2019.

"We believe that 2020 will be a historical milestone: it will be the seminal year of a nationwide animation enthusiasm," said Carly Lee,vice chairwoman of the board and Chief Operating Officer of Bilibili."In 2020,the post-80's generation will turn 40 years old and the post-00's generation 20. With the maturing of the animation audience,it means that animation as a content category is set to evolve from a need of children or adolescents to a demand of people of all ages."

To meet these needs,Bilibili is committed to building an extensive library of high-quality Chinese anime,both in the form of original content and adaptations of novels,comics and games. For example,Bilibili announced the anime adaptation of a highly popular online novel on Jinjiang Literature City named Heaven Official's Blessing,or Tian Guan Ci Fu in Chinese. It will be available on Bilibili in 2020.

Amid the rapid development of the Chinese animation industry,anime adaptations have become an important way to upgrade and extend the longevity of high-quality intellectual property (IP). In past years,Bilibili has collaborated with several top literature platforms,such as Tencent's China Literature,Jinjiang Literature City andZhangYue Technologies (creator of the iReader app)to adapt popular novels,comics and games into animations.

Heaven Official's Blessing animation coming to Bilibili in 2020

Inspired by the classic Chinese story,Romance of the Three Kingdoms,and adapted from itsnamesake comics,the anime series TheRavagesofTime also made its debut at MADE BY BILIBILI 2019 - 2020 with the release of a trailer. Commissioned by Bilibili and iDreamSkyEntertainment,TheRavagesofTime will be produced by ZhuoHuaEntertainment and become available on Bilibili in 2020.

Bilibili also announced this year's winners of the "Little Universe" program. The program was first launched in 2016and is dedicated to identifying young animation talent from all over China to train and integrate them into China's animation industry.

A video recap of the event and full lineup of new series available here

ABOUT BILIBILI INC

Bilibilirepresents the iconic brand of online entertainment with a mission to enrich the everyday livesof young generations in China. Bilibili is a full-spectrum online entertainment world covering a wide array of genres and media formats,including videos,live broadcasting and mobile games. Bilibili provides an immersive entertainment experience and high-quality content that caters to the evolving and diversified interests of its users and communities. Theplatform is based on strong emotional connections betweenBilibili's users and its content and communities.

Photo - /20191120/2649050-1-a?lang=0

Photo - /20191120/2649050-1-b?lang=0

Photo - /20191120/2649050-1-c?lang=0

Photo - /20191120/2649050-1-d?lang=0