RevitaLash® Cosmetics Announces Expansion of Color Cosmetics Line with Hi-Def Brow Pencil

Hi-Def Brow Pencil Launches Globally

VENTURA,California,Dec. 2,2019 --RevitaLash®Cosmetics,Physician led,pioneer and market share leader in the lash and brow conditioner category*,announces the launch of its first eyebrow pencil,the Hi-Def Brow Pencil. This multi-functional,long wear,water resistant eyebrow pencil allows natural hair-like strokes for a full,bold brow look with a blendable,non-tacky formula.

"We are so excited to launch our new Hi-Def Brow Pencil,our first ever pencil to help brows stand out,look defined,naturally full and healthy. We are thrilled to incorporate our signature hair-health benefits for long term improvement into a product that gives instant gratification," notes Lori Jacobus,President of RevitaLash Cosmetics.

RevitaLash Cosmetics Founder and CEO,Michael Brinkenhoff,M.D.,notes,"The Vitamin E within the formula provides natural conditioning and antioxidant benefits to skin,while polymers create lasting power for up to 10 hours of wear."

Ideal for filling in sparse or over-tweezed eyebrows,this product transforms shapeless brows in just a few strokes. Three universal shades; Soft Brown,Warm Brown,and Cool Brown,perfectly complement any hair color and skin tone. The Precision Tip Applicator mimics hair-like strokes for easy definition allowing the creation of both natural and bold looks while the Styling Brush seamlessly blends color and effectively sweeps brow hairs into place.

The Hi-Def Brow Pencil is dermatologist reviewed,contains no oil,parabens,phthalates,or fragrance,is vegan friendly,and cruelty-free.

Available globally December 2019,retailing for $30 USD,at select salons and spas and on revitalash.com.

About RevitaLash® Cosmetics

RevitaLash Cosmetics is a worldwide leader in developing advanced lash,brow and hair beautification products. Established in 2006,the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner,and is available in physician's offices,spas,salons,and specialty retailers across 64 countries. A supporter of non-profit breast cancer initiatives,RevitaLash Cosmetics donates a portion of proceeds to research and education initiatives,giving back to the breast cancer community year-round,not just in October. For information,visit www.revitalash.com. [RevitaLash Advanced is not available in California]

*NPD,Lash and Brow Conditioner Category 2017 vs 2018.

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