Changsha IFS and Medicom Toy Team Up to Unveil the Very First BE@RBRICK PLANET Exhibition in China & a Limited Edition Transparent Crayfish BE@RBRICK

CHANGSHA,China,Dec. 16,2019 -- Standing as the fashion landmark of Central China,Changsha IFS is loved by the fans all over the world for its KAWS Collaboration. For the 2019 Christmas celebration,Changsha IFS joins hands with Medicom Toy's iconic BE@RBRICK to launch the first-ever BE@RBRICK PLANET Exhibition in China and to create the very first time 400% & 100% BE@RBRICK Changsha special edition boxset exclusively for Changsha IFS.

5-meter high Changsha IFS BE@RBRICK Statue is the most popular photo opportunity for shoppers

Running from now to 31 December 2019,a series of exciting campaigns bring the visitors on a journey through the fantasy BE@RBRICK PLANET. A 5-meter high statue of Changsha IFS BE@RBRICK is erected in the middle of the main installation,surrounding with interactive installations packed with loads of festive fun.

Changsha IFS limited edition BE@BRICK is having fun at Changsha IFS

To prepare the first BE@RBRICK PLANET Exhibition in China this Christmas,Changsha IFS and Medicom Toy have been joining forces to create a special BE@RBRICK figure exclusively for the event. Adopting the signature bear silhouette,the Changsha IFS version was inspired by the idea of "turning the bear into part of the city",and as such,it features a pattern of crayfish,one of the most iconic dishes of Changsha,on a fully transparent finish.

52 pieces of iconic limited edition 1000% BE@RBRICK are being showcased.

The best way to remember a visit to this oh-so-jolly celebration is with merchandise created exclusively for this annual holiday event. In addition to the amazing entertainment,the BE@BRICK pop up store is definitely another highlight for many during the holiday season. While the exhibition features 52 pieces of iconic limited edition 1000% BE@BRICK that cannot be purchased,a selection of exclusive BE@BRICK merchandise is available only at the pop up store during the event period.

Contact:

Jasmine Yu,

+852-5377-9668

jasmine.yu@ac-strategy.com

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