JOOX shows its solid support for K-Pop industry by bringing the annual Seoul Music Awards to Asian users exclusively

As the No.1 supporter of Hallyu,JOOX continues to deliver more excellent Korean music event livestreams than any other music streaming platforms in this part of the world

Real-time subtitle translation powered by advanced AI technology to ensure K-Pop fans won't miss any astonishing moment

The 29th High1 Seoul Music Awards features a groovy line-up of the most-loved K-Pop idols,including TWICE,MONSTA X,NCT DREAM,SUPER JUNIOR,NU' EST,RED VELVET and more

HONG KONG,Jan. 24,2020 --JOOX,Asia's most dedicated music streaming platform in promoting K-Pop,is again bringing the exclusive livestream of the 29th High1 Seoul Music Awards (SMA) to fans in Hong Kong,Indonesia,Malaysia,Myanmar and Thailand. Fans will find it more engaging this year as the livestream on JOOX will come with AI-powered real-time translated subtitles.

The 29th High1 Seoul Music Awards (SMA)

Poshu Yeung,Vice President of Tencent IBG,said,"We are bringing most of the biggest Korean music events for three consecutive years to our users,more than anybody else does in this part of the world. These include the Melon Music Awards (MMA) and Mnet Asian Music Awards (MAMA) that have accumulated over 3 million views in 2019 on JOOX – which is a very encouraging result for us. As a leading music streaming platform,we are proud of our unwavering effort to promote the K-Pop culture and to keep the K-Pop industry going strong through these years."

Mr. Yeung added,"Recently,we're also ramping up our efforts with advanced technology by offering AI-powered real-time subtitle translation alongside the program livestream for these K-Pop programs,including the Seoul Music Awards. We believe that this added feature will allow music lovers to be fully engaged in these spectacular music experience and get to know more about the K-Pop culture."

The 29th High1 Seoul Music Awards recognizes the best and most popular singers of the past year,boasting of a grand and magnificent live event at Gocheok Sky Dome in Seoul,Korea on January 30,2020. Don't miss the glitz and glamour as the biggest K-pop stars shine exclusively on JOOX,with nominees including TWICE,NU'EST,RED VELVET,AB6IX,TXT,ITZY,MAMAMOO,CHUNGHA,TAEYEON,and many more.

What's even more exciting? Fans can support their beloved idols by voting for them using JOOX coins – Great prizes await the top 10 JOOX users who will vote the most with their coins,including Nintendo Switch sets,JOOX VIP membership and JOOX goodie bags!

Mark your calendar and watch the exclusive livestream in JOOX on January 30:

Market

Local time on January 30 (Thursday)

Hong Kong

5:50pm

Indonesia

4:50pm

Malaysia

5:50pm

Myanmar

4:20pm

Thailand

4:50pm

Can't watch your idols sing and dance and charm their way on stage live? Fans can watch the awards event via video-on-demand at a later time or date till end of April with local language subtitles (Chinese,English,Malaysian,Indonesian,Thai,Burmese),exclusively on JOOX platforms!

JOOX has livestreamed MMA for the fifth consecutive year,MAMA for the fourth consecutive year,and now will livestream SMA for the third consecutive year. Fans can also watch the video-on-demand of MMA and MAMA on JOOX now.

The K-Pop heat intensifies even more! Enjoy your favourite K-Pop music and live performances anytime,anywhere by downloading JOOX mobile or desktop app on both the Apple App Store and Google Play Store,or access the JOOX website.

Please download more photos here: https://bit.ly/38BxEUG

Download now to start your premium music journey today!

About JOOX

JOOX is a music app made for music lovers. With more than 30 million songs in its music library from all over the world,JOOX connects you to your favourite artists,songs,albums and personalized playlists. Users can discover great new music with recommended songs and radio stations that fit your taste and mood.JOOX is now available on iOS,Android and Desktop (Windows/Mac),allowing users to enjoy a free high quality music experience anytime,anywhere.

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