adidas Celebrates Chinese New Year with New Collection Launch

SHANGHAI,Jan. 23,2020 -- As the 2020 Chinese New Year approaches,adidas,theworld-renowned creator sports brand,is celebratingCNYwith a new collection launch.The CNY collection offers a variety ofproducts across adidasSport Performance and adidas Originals.

adidas Creators ShowcasingaNew Way of CNY Celebration

adidas CNY campaign features an array of creators,from athletes to celebrities. They united together in a traditional Tang-Dynasty-inspired Chinese banquet,showcasing their own way of CNY celebration with creativity.

60s TVC: https://youtu.be/9fwQGhd0Xho

adidas Unveil Liu Yifei as New Brand Ambassador

Following the launch of the CNY campaign,adidas announced its new brand ambassador -- Liu Yifei,a confident,passionate and energetic actress who herself is a creator too.

15s Liu Yifei TVC: https://youtu.be/Pe9yig8tLws

CNY Collection Inspired by Traditional Chinese Culture

adidasChinese New Year collection is inspired by traditional Chinese cultural elements: spiritual animals including the tiger,crane and koi fish; Chinese flowers such as the peony,begonia,andlotus; the Twelve Ornaments and other traditional Chinese totems.

Inspired by land,sea and air,adidas designers came up with three CNY-themedpatternsand adapted them to fashion sportswear and gear designs.adidas CNY collection offers a full range of products across Athletics,Basketball,Outdoor,Running,Kids and Originals,bringingall these cultural elementsto life.

Three CNY-theme patterns

"Tiger and peony pattern"empowerspeoplewith courage and strength. adidas offers a wide range ofapparelproducts as well asrunning shoes,including UltraBoost 20 & HARDEN VOL.4.

Tiger and peony pattern collection

The female CNY collection combines "Crane and begonia pattern"with the iconicthree-stripe element,creating a stylish and energetic lookthat fits CNY occasionswell.

Crane and begonia pattern collection

"Lotus and koi fishpattern" is a representative ofkid's imagination and auspiciousness,which brings vivid imaginationtothekid's collection.

Lotus and koi fish pattern collection

Opening the New Chapter of Infinite Possibilities

As one of the leading brands in the Chinese sports industry,adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication. This time around,adidas has once again embedtraditional Chinese aestheticsin sports fashion,encouraging creators to celebrate Chinese New Year in a way they never thought of.

adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN

About adidas

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany,the company employs 57,000 people across the globe and generated sales of around €22 billion in 2018.

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