Soprano launches Soprano Connect for Brazil to support accelerated demand for enterprise messaging capabilities within WhatsApp

SAOPAULO,March 16,2020 --Soprano Design,a global leader in cloud-based enterprise messaging solutions,has launched an updated version of its successful omnichannel messaging platform,Soprano Connect,into the Brazilian market.

Soprano's WhatsApp Business Messagingcapability enables a new channel for more meaningful and trusted mobile interactions between brands and their consumers,says Soprano Brazil Managing Director,Nemer Alias.

"Consumer demand for more dynamic communication is accelerating the need for businesses in Brazil to go beyond SMS and connect with customers using rich communication services (RCS) and messaging platforms like WhatsApp."

Mr Alias says the Brazilian version of Soprano Connect helps companies adopt a secure multi-channel messaging platform,ensuring they can easily connect with the 77% ofBrazilian smartphone owners who prefer WhatsApp for interacting with businesses.

"The platform easily integrates with IT systems and offers the ability to fully customise messages to reach your WhatsApp community as well as enabling link sharing," Nemer Alias explains "It has message templates and full analytics to show when messages were delivered and read,and more importantly,it presents the brand in a new channel that consumers trust and prefer."

Soprano Connect for Brazil builds on the success of Soprano's omnichannel messaging platform that has been trusted by enterprise customers and telco partners in the USA,Europe,Asia Pacific and Australia for more than a decade.

Mr Alias says Soprano's WhatsApp Business Messaging platform gives Brazilian businesses an opportunity to deliver greater engagement with customers to improve service,loyalty and trust.His team is excited to be launching Soprano Connect for Brazil,given its significance as the world's fifth largest smartphone market[1].

"Deloitte data suggests the global smartphone ecosystem exceeds a trillion dollars per year which isn't surprising given 80% of people reach for their phone before getting out of bed. The urge to be connected is fueling new environments for businesses to engage with customers in the communications platform-as-a-service (CPaaS) market. The opportunity to help our Brazilian enterprise customers build greater customer connections through Soprano Connect is something we are very excited about."

[1] https://www.pagbrasil.com/insights/smartphone-usage-in-brazil/