J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis

Author: Universal Music Latin Entertainment / 2023-07-23 01:03 / Source: Universal Music Latin Entertainment

J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis

"So grateful that Colores is bringing color to the whole world. At the end of the day I'm an entertainer and I am happy that I can bring joy and positive vibras to everyone during this time." –J BALVIN

Directly from his home inMedellin(Colombia),the #1 Global Latin Artistconnects with Media,Artists,Friends and Fans in over 30 Countries fora Colorful Celebration of Diversity and Culture!

- Debuts #1 in 14 Countries on Apple Music/iTunesand landsAll COLORES' Songs on Spotify's Global Chart

- Over1 BILLIONCombined Global Streams ofCOLORESfirst week and 25 Billion Career Streams!

- The music video ofAMARILLOdebuts at#1 on YouTube's Global Trendsand clocks an impressive35 Million Views

- COLORESand its Singles receive 6 Multi-Platinum,11 Platinum and 15 Gold Certifications from across 15 Countries

"J Balvin stepped into the future,both musically and visually" – Billboard

"theburst of joy and light you need" – NPR

"For 'Colores,' the Colombian reggaetonero stays true to his sound and style,both creatively and with spirit" –Remezcla

"'Colores' is a sophisticated show of Balvin's sonic palette" – RollingStone

J Balvin Drops Vibrant New Album 'Colores'" – Hypebeast

"J Balvin's iridescent concept album 'Colores' is anything but dull. The global phenomenon keeps a blend of vibrant dance tracks and steady love tunes with just a handful of players like the Diplo-produced "Rosa," Mr. Eazi on "Arcoiris" and Sky on "Verde"" – Vibe

"Balvin is in the business ofcrafting a lasting aesthetic"- Pitchfork

MIAMI,March 31,2020 --J BALVIN wraps a groundbreaking first week of 'Colores' with and unprecedented GLOBAL release campaign. The 4th studio album of the reggaeton powerhouse produced over 1 Billion combined global streams across all platforms in its first week of release and debuted at #1 on Apple Music/iTunes in 14 countries; while also placing ALL SONGS from the album on Spotify's Global Chart.

J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis

'COLORES' Album Cover Art by Takashi Murakami (©TM/KK)

Amidst the COVID-19 crisis and while at home in Medellin,J BALVIN took to social media on a mission to entertain the world with his new album and speaking with over 70 media outlets,artists,public figures,partners and fans; a first of its kind during these unprecedented times. Balvin's pioneering global approach connected audiences and media from over 30 countries including Hong Kong,Australia,France,Colombia and the United States (to name a few…) as well as public figures includingCardi B,Marcelo (Real Madrid) and Will I Am surpassing an audience reach of over 1 billion people.

In additional career achievements,'Colores' receives 6 Multi-Platinum,11 Platinum and 15 Gold certifications from15 countries including Colombia,United States & Mexico and J BALVIN crossed 25 Billion Total Career Streams further cementing his position as one of the most popular artists of all genres around the globe.

J BALVIN also made history becoming the Latin Urban artist with the most #1 singles on Billboard's Latin Airplay Chart after "Blanco" took the #1 spot on the chart dated March 20th 2020. This title along with "Morado" have earned the top spot of the airplay charts in 10 countries and counting.

'Colores' was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force,the album underscores the ways in which Balvin is permeating all facets of culture -- from music to art and style -- without compromising his unique identity.

The album includes Colin Tilley-directed visuals for "Rojo," "Morado," his #1 hit single "Blanco" and "Amarillo" which premiered on the day of release of 'COLORES'and skyrocketed to #1 on YouTube's Global Trends with an impressive 35 Million Views in its first week since its premiere.

Watch "Amarillo" and listen to 'Colores',see album details below,and stay tuned for more from J Balvin coming soon.

'Colores'

Marzo 20,2020

1. Amarillo

2. Azul

3. Rojo

4. Rosa

5. Morado

6. Verde

7. Negro

8. Gris

9. Arcoíris