AppGallery Continues to Thrive in Mexican Market
SHENZHEN,China,Aug. 7,2020 -- Providing its customers with the most innovative new apps,AppGallery in Mexico has continued to grow over the past year. In celebration of this local-market success,four partners have been selected to experience the value of regional marketing as part of a global campaign. Inspiring developers to realize their app's business potential with AppGallery,the campaign is taking place across 20 countries,including Mexico
AppGallery: An App Marketplace That Aggregates Quality Global and Local Applications
One of the top three app marketplaces globally,AppGallery prioritizes the diverse needs of its worldwide audience by providing the best,new apps on both a global and local scale. AppGallery's 460 million active users across 170 regions demonstrate the platform's growth,with consumer needs a focal point.
Huawei looks to local developers,inviting them to list their apps on AppGallery to meet the demand of consumers while supporting the local market. With innovative technology offerings and advanced marketing support,AppGallery offers a competitive route for developers.
Being one of AppGallery's key markets,Mexico has seen an acceleration of local app onboarding. The Mexican AppGallery has been able to provide customers with access to some of the most popular local apps and services they need. Consumers can now enjoy apps such as Bancomer Móvil,Santander móvil,inDriver,Tu Tag PASE,Liverpool pocket,and 365Scores,all available on AppGallery.
Assisting Partners to Grow through Regional Promotion
Demonstrating AppGallery's commitment to growth in the Mexican market,as part of the global scale campaign,four of the country's most popular apps have been selected for additional regional promotion to further enhance brand influence.
Encouraging partners to realize their business potential through targeted marketing,the campaign demonstrates the value of AppGallery's supporting promotion. The four partners were promoted across television commercials and AppGallery's regional platforms,featuring specially created video footage and supporting imagery.
As part of the wider campaign,AppGallery partners in Mexico benefited from enhanced brand awareness in the local market,leading to an increase in app downloads and engagement.
Capitalizing on extensive marketing capabilities,the following apps received the additional support as part of the campaign:
Linio – As Latin America's leading marketplace,Linio offers consumers a wide range of products and services for all their shopping needs
SinDelantal – Enjoy your favourite meals without the fuss of cooking with SinDelantal. Choose from over 3000 restaurants in Mexico and take advantage of the various promotions and discounts today.
Coppel – With more than 250 stores in the country,Coppel provides exclusive deals and industry-leading credit program for all its customers' purchases.
UnDosTres – Online transactions have never been easier. Pay for your online mobile recharges,TAG recharges and movie tickets simply with UnDosTres.
Each partner experienced a surge in user downloads,with AppGallery's regional marketing resources driving this progression.
AppGallery's Commitment
Through its commitment to the Mexican market,AppGallery has driven download figures and consumer engagement on its local apps. By supporting developers in key market regions,AppGallery can ensure its customers are provided with the best possible app selection.
AppGallery is dedicated to listening to its customers. Through its 'Wish List' service,users can submit the apps they would like to see on AppGallery,receiving a notification once it's available. Since January 2019,AppGallery has onboarded over 580 apps in response to Wish List.
For more information,visit: https://developer.huawei.com/consumer/en/huaweihealth
For more partnership stories and discussions,visit the HUAWEI Developer Forum: https://forums.developer.huawei.com/forumPortal/en/home?fid=0101246461018590361
