AppGallery Continues to Thrive in Italian Market
SHENZHEN,China,Aug. 7,2020 -- Providing its customers with the most innovative new apps,AppGallery in Italy has continued to grow over the past year. In celebration of this local-market success,five partners have been selected to experience the value of regional marketing as part of a global campaign. Inspiring developers to realize their app's business potential with AppGallery,the campaign is taking place across 20 countries,including Italy.
AppGallery: An App Marketplace That Aggregates Quality Global and Local Applications
One of the top three app marketplaces globally,AppGallery prioritizes the diverse needs of its worldwide audience by providing the best,new apps on both a global and local scale. AppGallery's 460 million active users across 170 regions demonstrate the platform's growth,with consumer needs a focal point.
Huawei looks to local developers,inviting them to list their apps on AppGallery to meet the demand of consumers while supporting the local market. With innovative technology offerings and advanced marketing support,AppGallery offers a competitive route for developers.
Being one of AppGallery's key markets,Italy has seen an acceleration of local app onboarding. Italian AppGallery has been able to provide customers with access to some of the most popular local apps and services they need. Consumers can now enjoy apps such as HYPE,UBI Banca,Satispay,IT TAXI,Bolt,Lidl,TheFork,Vova,Transit Directions by Moovit,and ClasseViva,all available on AppGallery.
Assisting Partners to Grow through Regional Promotion
Demonstrating AppGallery's commitment to growth in the Italian market,as part of the global scale campaign,five of the country's most popular apps have been selected for additional regional promotion to further enhance brand influence.
Encouraging partners to realize their business potential through targeted marketing,the campaign demonstrates the value of AppGallery's supporting promotion. The five partners were promoted across television commercials and AppGallery's regional platforms,featuring specially created video footage and supporting imagery.
As part of the wider campaign,AppGallery partners in Italy benefited from enhanced brand awareness in the local market,leading to an increase in app downloads and engagement.
Capitalizing on extensive marketing capabilities,the following apps received the additional support as part of the campaign:
Roadhouse – Never be hungry again with the Roadhouse Restaurant app,enjoy exclusive offers,order take-out and pay directly with the app
Photosì – With Photosì,users can turn all your Facebook,Instagram and Google Photo photos into beautiful photo products,such as paintings,canvas prints,and many other gift ideas - directly from your smartphone
RaiPlay – Gain access to 14 Rai TV channels and watch your favourite shows on demand and for free
Reverso Context – Join the 45 million users who have learnt new vocabulary with the flashcards,quizzes and games personalized based on past searches.
E-price – A leading e-commerce site in Italy,E-price,lets users choose from its catalogue of over 4 million products across several categories
Each partner experienced a surge in user downloads,with AppGallery's regional marketing resources driving this progression.
AppGallery's Commitment
Through its commitment to the Italian market,AppGallery has driven download figures and consumer engagement on its local apps. By supporting developers in key market regions,AppGallery can ensure its customers are provided with the best possible app selection.
AppGallery is dedicated to listening to its customers. Through its 'Wish List' service,users can submit the apps they would like to see on AppGallery,receiving a notification once it's available. Since January 2019,AppGallery has onboarded over 580 apps in response to Wish List.
For more information,visit: https://developer.huawei.com/consumer/en/huaweihealth
For more partnership stories and discussions,visit the HUAWEI Developer Forum: https://forums.developer.huawei.com/forumPortal/en/home?fid=0101246461018590361
