AIM Organizes the 7th Microfilm Production Support Scheme (Music) Online Awards Presentation Ceremony cum Premiere

HONG KONG,Aug. 27,2020 -- Organized by the Hong Kong Association of Interactive Marketing ("AIM"),and sponsored by Create Hong Kong ("CreateHK") of the Government of the Hong Kong Special Administrative Region ("HKSAR"),the 7th Microfilm Production Support Scheme (Music) ("Support Scheme") held an online AwardsPresentation Ceremony cum Premiere today. Apart from announcing the 25 award winners under the Support Scheme,the award-winning microfilms were online premiered after the ceremony for public to appreciate the excellent works.

To commemorate this special occasion,AIM is honored to haveDr. Bernaid CHAN Pak Li,JP,Under Secretary for Commerce and Economic Development of the HKSAR Government andMs. Flora KWONG,Committee Member of IFPI Hong Kong,to deliver pre-recorded speeches at the online ceremony.Mr. Ralph SZETO,Chairman of AIM,Mr. Francis FONG,Founding and Honorary Chairman of AIM andMr. Anthony LEE,Vice Chairman of the Hong Kong Film Directors' Guild,also joined the live event to recognise the awardees' achievements and sharedtheir views on the assistance provided by the Support Scheme in promoting the development of local creative industries.

The Support Scheme continued to nurture local advertising production companies in two tiers in this edition,namely Tier 1 "Start-up Group"with 21 teams each formed by an advertising production company,a director and a singer/ group,and Tier 2 "Professional Group"with another 10 teams alike. During the past ten months,the participating teams created high-quality microfilms under the Support Scheme,and thus proved the sustainability of cross-sectoral collaboration.

To recognize the outstanding microfilms in both tiers created under the Support Scheme,AIM presented the "Best Microfilm Production Award","Best Microfilm Actor Award","Best Microfilm Actress Award","Best Microfilm Scriptwriting Award"and "BestMicrofilmCinematography Award",the winners ofwhich were selected by the judging panel,and the winner of the "Most Popular Microfilm Award"which was voted by the public. Furthermore,the "Best MicrofilmArt Direction Award"and the newly added "Microfilm Special Mention Award"were presented to the respective winners in the Tier 2 "Professional Group" and the Tier 1 "Start-up Group".

The following are introduction to the winners of each tier.

Tier 1 "Start-up Group"

The Gold Award of "Best Microfilm Production Award"went to "Dingy Love"& "Just Another Day"by their gripping stories

Two microfilms jointly received the Gold Award of "Best Microfilm Production Award" in Tier 1 this year. One of them is "Dingy Love",produced by Cana Creative Limited,directed by Louise Lau and starred by Lung Siu Kwan.Its story is about how the female protagonist dealtwithher relationship through her experience of getting on a wrong tram. Another awardee is "Just Another Day",produced by Just Kidding Production Ltd,directed by Marcus Told and starred by Danny Chin,which talked about family relationships. From the judges' perspective,both microfilms hadoutstanding performances. Besides,Ip Wong,the Director of Photography of"Just Another Day",won the "Best Microfilm Cinematography Award"withhis unique cinematography techniques.

The microfilm"1043rd Day on Minibus",produced by Fixer Production Unit Limited,directed by Ka Sing Fung,starred by Alex Kwong,created a story of the four stages in a relationship and gained the judges' favor. This fast-paced work led them to become the winner of the Silver Award of "Best Microfilm Production Award"and the "Best Microfilm Scriptwriting Award".

The image of internet influencers is often glamorous for everyone,and make it one of the ideal jobs in the eyes of teenagers nowadays. The microfilm"#Perfake",produced by Clutone,directed by Yau Ho Ting and starred by DJ TABI received the Bronze Award of the "Best Microfilm Production Award" by creating a realistic story to anatomize the psychological journey of being aninfluencer.

Yu Chun Tung explored the term"Hong Kong Girls"byplaying the role of a staffmember in the Speed Dating Company

The competition for the "Best Microfilm Actor Award" for this year's Tier 1 "Start-up Group" was fierce. A total of 12 male singers/groups were shortlisted for the Gold,Silver,and Bronze Awards in this category. Yu Chun Tung,who played the role of a matchmaker in a speed dating company in the microfilm"#TBC",was crowned as the Gold Awardee of the "Best Microfilm Actor Award" in recognition of his excellent performance. The microfilm was produced by False Color,directed by Wong Ying Kit.

The microfilm"1043rd Day on Minibus"further brought a Silver Award of the "Best Microfilm Actor Award" to the leading actor Alex Kwong. This is also his very first appearance in a microfilm production. As for the Bronze Award,the winners were Danny Chin,who played the role of a store shop owner in the microfilm"Just Another Day",and dR. X,who took partin the microfilm"Well! Come Back" produced by Tsing Shan Tit Jan Media Studioand directed by Oscar Wong.

Lung Siu Kwan triumphs the Gold Award of "Best Microfilm Actress Award" withherimpressive acting skills

In the competition for the "Best Microfilm Actress Award",Lung Siu Kwan outshined the other nominees with her remarkable performance in the"Dingy Love"which has successfully movedthe audience.The Silver Award went to Chelffy Yau,the leading actress of the microfilm"Ugty Beautly"produced by Big Bean Ltd. and directed by Au Wing Yiu,whilethe Bronze Award went to DJ TABI from the microfilm"#Perfake".

To further commend a team with outstanding performance in Tier 1 "Start-up Group",the "Microfilm Special Mention Award" wasnewly added this year,and the winner selected by the judging panel was the microfilm"Strick Back!"produced by Rich Kingdom Limited,directed by Linus Chan and starred by Ng Lam Fung. As for the " Most Popular Microfilm Award" voted by the public,the winner wasthe microfilm"Circle of Life",produced by Phantom's Production,directed by Ng Pak Kei,Philip,and starred by Alan Ho.

Tier 2 "Professional Group"

"HELL OF MIRRORS"made a clean sweep by receiving four awards through a thought-provoking story

In Tier 2 "Professional Group",the microfilm"HELL OF MIRRORS"produced by HKV LIMITED,directed by Kom Chun Yu and starred by Sammy Sum has won a total of four awards. Riding on a story about the importance of cherishing the people aroundyou,the microfilm was presented withunique cinematic cinematography skillsandwon the Gold Award of the "Best Microfilm Production Award",the "Best Cinematography Award" and the "Most Popular Microfilm Award" voted by the public. Sammy Sum's outstanding performane in the microfilm also won him the Gold Award of the "Best Microfilm Actor Award".At the same time,the Silver Award of the "Best Microfilm Actor Award" went to Sebastian Poon,who starred in the microfilm"De Musica Mundana"produced by WEIRDO CREATIVE,directed by Lee Chun Him.

"DREAMS COME TRUE"attained two awards by having great chemistry between Patrick Tang and Sukie S

"DREAMS COME TRUE"produced by PAT'S TRICK & CO,directed by Patrick Tang and starring Sukie S,was acclaimed with its professional cinematography techniques,excellent communication between the team and an ingenious story,that not only brought the creative team the Bronze Award of the "Best Microfilm Production Award",but also the Gold Award of the "Best Microfilm Actress Award" to the leading actress,Sukie S,who successfully played two roles in one person with her exceptional acting skills.

A mysterious and creative story made "Queens"to become another big hit of the "Professional Group"

A unique script and cinematography skills helped the microfilm"Queens",which was produced by TOFA IMAGE,directed and written by Mok Yuk Kuen andGio,Chung Chi Ho as the art director,sweepseveral awards,namely the Silver Award of the "Best Microfilm Production Award",the "Best Scriptwriting Award" and the "Best Art Direction Award".Moreover,Amanda Lee,who played the role of afamous singer in the microfilm,received the Silver Award of the "Best Microfilm Actress Award".

As for the Bronze Award of the "Best Microfilm Actress Award",two awardees were selected by the judging panel in recognition of the significant breakthrough in their performance. One of them is Aka in"The Gift"produced by Treesound Workshop Limited,directed by Suzanne Lai,and another one is Kandy Wong in"De Musica Mundana",produced by WEIRDO CREATIVE,directed by Lee Chun Him.

Mr. Ralph SZETO,spoke at the award ceremony that,"The Microfilm Production Support Scheme (Music) has been widely acclaimed since its first launch,and has also established a platform by providing opportunities for the relevant creative sectors to identify talent with great potentials. As at the 7th edition of the Support Scheme,over 140 advertising production companies and another 140 plus singers/groups benefited. We cannot achieve this without the support from CreateHK,as well as the assistance from different units,mentors and judges." He congratulated all the awardees and expressed his gratitude to all the participating production crews and singers/groups for the fascinating microfilms created by them under Support Scheme.

The 31 microfilms of the 7thMicrofilm Production Support Scheme (Music)have been uploaded to the official website for public review. The list of winners isattachedin the Annex.

The 7th Microfilm Production Support Scheme (Music)

The 7th Microfilm Production Support Scheme (Music) comprises two tiers. For Tier 1 "Start-up Group",it has 21 teams,each formed by an advertising start-up established within the last 6 years,one local director who has less than 6 years' experience,and a local singer/group paired up through drawing of ballots. Each team received a maximum subsidy of HK$110,000 to produce its original microfilms with storylines of 4 to 8 minutes. As for the 10 teams in Tier 2 "Professional Group",each team is formed by a small-sized advertising production company established within the last 12 years,a local director who has less than 12 years' experience and a local singer/group teamed up by themselves. Each team received a subsidy up to HK$200,000 to produce its original microfilm with storylines of 12 to 16 minutes.

The singers/groups participated in the Support Scheme provided songs for use and performed in the microfilms of their own teams and thereby earned more performance experiences and increased their exposure.

Besides,all-round promotion for the participating teams will be provided by the organizer. And the teams with prominent performances will be further recommended for participation in international microfilm or short film-related competitions,to let more people appreciate the creative works of Hong Kong's younger generation. For more details about the Support Scheme,please visit: http://www.microfilm-music.hk.

Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated agencyset up by the Government of the Hong Kong Special Administrative Region (HKSAR Government)in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic fociare nurturing talent and facilitating start-ups,exploring markets,and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK sponsorsthe Microfilm Production Support Scheme (Music) since 2013/14 and other projects to support the further development of local advertising and music industries.

Website: http://www.createhk.gov.hk

Organizer: Hong Kong Association of Interactive Marketing

Lead Sponsor: Create Hong Kong of the HKSAR Government

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only,and does not otherwise take part in the project. Any opinions,findings,conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region,the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau,Create Hong Kong,the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Annex

The 7th Microfilm Production Support Scheme (Music) Winner List –

Tier 1 "Start-up Group"AwardMicrofilm / WinnerAdvertising Production Start-up & DirectorSinger/ GroupBest Microfilm Production AwardGoldDingy LoveCana Creative Limited

Director: Louise LauCarrier

Record Label: CarrierGoldJust Another DayJust Kidding Production Ltd

Director: Marcus ToldDanny Chin

Record Label:

Sumart New-Tech LimitedSilver1043rd Day on MinibusFixer Production Unit Limited

Director: Ka Sing FungAlex Kwong

Record Label:

Star Entertainment (Universe) LimitedBronze#PerfakeClutone

Director: Yau Ho TingDJ TABI

Record Label:

TNA Music LimitedBest Microfilm Actor Award (Individual Award)GoldYu Chun Tung(Microfilm: #TBC)False Color

Director: Wong Ying KitYu Chun Tung

Record Label: Honger Music Venture LimitedSilverAlex Kwong(Microfilm: 1043rd Day on Minibus)Fixer Production Unit Limited

Director: Ka Sing FungAlex Kwong

Record Label:

Star Entertainment (Universe) LimitedBronzeDanny Chin(Microfilm: JustAnother Day)Just Kidding Production LtdDirector: Marcus ToldDanny ChinRecord Label:Sumart New-Tech LimitedBronzedR. X

(Microfilm: Well! Come Back)Tsing Shan Tit Jan Media StudioDirector: Oscar WongdR. XRecord Label: Zero 8 MusicBest Microfilm Actress Award (Individual Award)GoldLung Siu Kwan (Microfilm: Dingy Love)Cana Creative Limited

Director: Louise LauCarrier

Record Label: CarrierSilverChelffy Yau(Microfilm: Ugty Beautly)Big Bean Ltd.

Director: Au Wing YiuChelffy Yau

Record Label: Beyond Creative Workshop LimitedBronzeDJ TABI

(Microfilm: #Perfake)ClutoneDirector: Yau Ho TingDJ TABI

Record Label:

TNA Music LimitedBestMicrofilmScriptwriting Award (Individual Award)Ka Sing Fung(Microfilm: 1043rd Day on Minibus)Fixer Production Unit Limited

Director: Ka Sing FungAlex Kwong

Record Label:

Star Entertainment (Universe) LimitedBest MicrofilmCinematography Award (Individual Award)Ip Wong

(Microfilm: Just Another Day)Just Kidding Production Ltd

Director: Marcus ToldDanny Chin

Record Label:

Sumart New-Tech LimitedMicrofilmSpecial Mention AwardStrick Back!Rich Kingdom Limited

Director: Linus ChanNg Lam Fung

Record Label: JL MusicMost Popular Microfilm AwardCircle of LifePhantom's Production

Director: Ng Pak Kei,Philip

Alan Ho

Record Label: Entertainment Culture Company Limited

Tier 2"Professional Group"AwardMicrofilm / WinnerAdvertising Production Start-up & DirectorSinger/ GroupBest Microfilm Production AwardGoldHELL OF MIRRORSHKVLIMITED

Director: Kom Chun YuSammy Sum

Record Label: Sun Entertainment Music LimitedSilverQueensTOFA IMAGE

Director: Mok Yuk KuenAmanda Lee

Record Label: Carpe Diem Entertainment LimitedBronzeDREAMS COME TRUEPAT'S TRICK & CO.Director: Patrick TangSukie S

Record Label:

Star Entertainment (Universe) LimitedBest Microfilm Actor Award (Individual Award)GoldSammy Sum(Microfilm: HELL OF MIRRORS)HKVLIMITED

Director: Kom Chun YuSammy Sum

Record Label:

Sun Entertainment Music LimitedSilverSebastian Poon

(Microfilm: De Musica Mundana)WEIRDO CREATIVE

Director: Lee Chun HimSugar Club

Record Label:

WOW MUSIC LIMITEDBest Microfilm Actress Award (Individual Award)GoldSukie S

(Microfilm: DREAMS COME TRUE)PAT'S TRICK & CO.

Director: Patrick TangSukie SRecord Label: Star Entertainment (Universe) LimitedSilverAmanda Lee(Microfilm: Queens)TOFA IMAGE

Director: Mok Yuk KuenAmanda Lee

Record Label: Carpe Diem Entertainment LimitedBronzeAka

(Microfilm: The Gift)Treesound Workshop Limited

Director: Suzanne LaiAka

Record Label: Jam Music Ltd.BronzeKandy Wong

(Microfilm: De Musica Mundana)WEIRDO CREATIVEDirector: Lee Chun HimSugar Club

Record Label:

WOW MUSIC LIMITEDBest MicrofilmScriptwriting Award (Individual Award)Mok Yuk Kuen(Microfilm: Queens)TOFA IMAGE

Director: Mok Yuk KuenAmanda Lee

Record Label: Carpe Diem Entertainment LimitedBest MicrofilmCinematography Award (Individual Award)Choi Kin Yip (Microfilm: HELL OF MIRRORS)HKVLIMITED

Director: Kom Chun YuSammy Sum

Record Label:

Sun Entertainment Music LimitedBest MicrofilmArt Direction Award (Individual Award)Gio,Chung Chi Ho (Microfilm: Queens)TOFA IMAGE

Director: Mok Yuk KuenAmanda Lee

Record Label: Carpe Diem Entertainment LimitedMost Popular Microfilm AwardHELL OF MIRRORSHKVLIMITED

Director: Kom Chun YuSammy Sum

Record Label:

Sun Entertainment Music LimitedList of Advertising Production Companies and Singers/Groups Participatingin The 7th Microfilm Production Support Scheme(Music)– Tier 1 "Start-up Group"

(Listed in alphabetical order of the English names of the participatingadvertising companies)Advertising Production Start-up & DirectorSinger/ Group & Record LabelTitle of Microfilm20th Century BoysDirector: Ivan TseSimon ChungRecord Label: Keung's Music Production Co.School Bus Karaoke400 Degree FilmDirector: Lo Chung Yi ErinVenus Yiu

Record Label: Modern CreativesWANTEDBig Bean Ltd.Director: Au Wing YiuChelffy Yau

Record Label:Beyond Creative Workshop LimitedUgty BeautlyCana Creative LimitedDirector: Louise LauCarrier

Record Label: CarrierDingy LoveClutoneDirector: Yau Ho TingDJ TABIRecord Label: TNA Music Limited#PerfakeDotdotdot Company LimitedDirector: Miss HunnyCarisa Yan

Record Label: Song Entertainment LimitedHappy FamilyFalse ColorDirector: Wong Ying KitYu Chun Tung

Record Label: Honger Music Venture Limited#TBCFixer Production Unit LimitedDirector: Ka Sing FungAlex Kwong

Record Label:Star Entertainment (Universe) Limited1043rd Day on MinibusHeyman StudioDirector: Mary WongWayne Ip

Record Label:Star Entertainment (Universe) LimitedThe ForestHungry Digital LimitedDirector: Fan Ho Man,HomanALL FOR ONE

Record Label: Freeway Entertainment Management LimitedFireworksImpulse Creation LimitedDirector: Ng Ho TinRaymond Young

Record Label: WSM Entertainment LimitedDestinationJust Kidding Production LtdDirector: Marcus ToldDanny Chin

Record Label: Sumart New-Tech LimitedJust Another DayOnce Upon A Time Production LtdDirector: Li Ho TinCeci Chau

Record Label:Kiss K.C.V. Entertainment Company Limited404 Not FoundOUT FOCUS CREATIVEDirector: Tony PoonMichael WongRecord Label:Dreams Salon Entertainment Culture LimitedBreaking BackPhantom's ProductionDirector: Ng Pak Kei,PhilipAlan Ho

Record Label:Entertainment Culture Company LimitedCircle of LifePlanar Studio LimitedDirector: Ariel LauConnie Hau

Record Label: WSM Entertainment LimitedRe-Re-ReboundRangers Picture Production LimitedDirector: Chan Siu Cheung,AndyERIC

Record Label: SOME1MUSICThe World of ExorcistsRich Kingdom LimitedDirector: Linus ChanNg Lam Fung

Record Label: JL MusicStrick Back!SUGARCOATDirector: Jacob YuenGloria

Record Label: WSM Entertainment LimitedStrolling Down the Path of LifeTsing Shan Tit Jan Media StudioDirector: Oscar WongdR. X

Record Label: Zero 8 MusicWell! Come BackVivacity Collective Company LimitedDirector: Law Wan I,EdithKayan Chan

Record Label:Dreams Salon Entertainment Culture LimitedPlanet 1110Tier 2 "Professional Group"

(Listed in alphabetical order of the English names of the participating advertising companies)Small Advertising Production Enterprise & DirectorSinger/ Group & Record LabelTitle of MicrofilmG.V.A. Creative LimitedDirector: Leung Chung ManTsang Lok TungRecord Label:Emperor Entertainment (Hong Kong) LimitedPuer AetemusHKV LIMITEDDirector:Kom Chun YuSammy SumRecord Label:Sun Entertainment Music LimitedHELL OF MIRRORSIncise PictureDirector: Chris NgSiSRecord Label: JB MUSIC LIMITEDForce MajeureKosi Media LimitedDirector: Ja PoonAria LamRecord Label: So Nice Music LimitedCaged SoulPAT'S TRICK & CO.Director: Patrick TangSukie SRecord Label:Star Entertainment (Universe) LimitedDREAMS COME TRUEPresentsby LimitedDirector: Chan Kam KeungJocelyn

Record Label:Black Sesame Entertainment LtdRETAIN / IN TEARTOFA IMAGEDirector: Mok Yuk KuenAmanda Lee

Record Label:Carpe Diem Entertainment LimitedQueensTreesound Workshop LimitedDirector: Suzanne LaiAkaRecord Label: Jam Music Ltd.The GiftVisualution Labs LimitedDirector: Buddy MaStephanie ChengRecord Label: Starz Track LimitedVanishingWEIRDO CREATIVEDirector: Lee Chun HimSugar Club

Record Label: WOW MUSIC LIMITEDDe Musica Mundana