The 8th Microfilm Production Support Scheme (Music) Online Microfilm Production Matching & Launching Ceremony

HONG KONG,Sept. 30,2020 -- Organized by the Hong Kong Association of Interactive Marketing ("AIM"),with Create Hong Kong ("CreateHK") of the Government of the Hong Kong Special Administrative Region ("HKSAR") as the Lead Sponsor,the Microfilm Production Support Scheme (Music) ("Support Scheme") has come to its 8thedition. To continue cultivating outstanding creative talentin the advertising production and music sectors,the Support Scheme strives to build a platform to foster more cooperation between the two sectorsin Hong Kong. A total of 32 teams of directors and singers have been selected tojoin the 8thSupport Scheme with a view to producingtheiroriginal microfilmsin the coming four months.

AIM held the Online Microfilm Production Matching & Launching Ceremony ("Ceremony") today to commemorate the launching of the 8thSupport Scheme. The organizer was delighted to haveMs. Jersey YUEN,Assistant Head of CreateHK,to deliver a pre-recorded speechon this occasion. At the ceremony,the lists of advertising production companies,directors and singers/groups/bands ("singers") participating in the 8thSupport Scheme were unveiled. A matching sessionwas also held with Mr. Ralph SZETO,Chairman of AIM,andMs. Flora KWONG,Committee Member of IFPI (Hong KongGroup),drawing the lotsto pair up the 22 local advertising production start-upsand theirdirectors,and 22 units of local singers who are selected to participate in the Tier 1 "Advertising Production Start-ups"of the 8thSupport Scheme. The list of 10 teams of local small-scaleadvertising production enterprises and their self-partnered directors and singers who are selected to participate in the Tier 2 "Small Advertising Production Enterprises"was also announcedafter the matching session.

With the Support Scheme's comprehensive support,the participating teams will receive funding for producing their original microfilms. To further enhance the microfilms' quality,the 8th Support Scheme has increased the funding amount for each participating team. The advertising production enterprises participating in the Tier 1 "Advertising Production Start-ups"will receive a maximum of HK$120,000 each. For those in the Tier 2 "Small Advertising Production Enterprises",each will receive a maximum of HK$220,000. Besides,a microfilm production training programme hosted by local professional mentors will be arranged for all participating teams,covering the skills in scriptwriting,directing,production and post-production,etc.

The Support Scheme will also arrange different channels to promote the participating teams' microfilms to the public. These channels include the Hong Kong International Film and TV Market (FILMART) 2021,TVs,the Internet,social media platforms,and the Support Scheme's official website,among others. To further recognize the production teams and singers' outstanding performance under the Support Scheme,AIM will hold the 8th Microfilm Production Support Scheme (Music) Awards Presentation Ceremony cum Premiere next year. Professional judges will select the respective winners of various awards from both Tiers,namely the "Best Microfilm Production Award",the "Best Microfilm Actor"and the "Best Microfilm Actress"Awards,the "Best Microfilm Screenplay Award",the "Best Cinematography Award",and the "Best Art Direction Award",while winners of the "Most Popular Microfilm Award" will be selected by online public voting. The winning teams with outstanding performance will be further recommended for participation in international microfilm or short film-related competitions,through which their masterpieces can be showcased on different platforms.

The Support Scheme aims to cultivate local advertising production start-ups and small-scaleadvertising production enterprisesfor them tomaster the techniques in microfilm production. It has been widely acclaimed since its first launch in 2013,andhas been successfully buildingup a platformfor discovering emerging directorsand bridging advertising production teams and singers for further cooperation. Over the years,by dint of the original microfilm production,the participating advertising production companies and their directors have gained favour from different clients and received more job opportunities by takingpart in other advertising,TVand evenmovie productions. At the same time,the participating singers have enhancedtheir popularity by providing their songs for use in the microfilms produced under the Support Scheme and performing in these microfilms. In turn,they arebenefittedfrom further promotion and more performance opportunities.

The details of the two tiers and the lists of participating advertising production companies and singers of the 8thSupport Scheme are outlined as below:

Tier 1 "Advertising Production Start-ups"

This tier provides 22 teams,each formed by a local advertising production start-upwhich has been established innot morethan 6 years,its director with a ceiling of 6 years' experienceand a singer paired up by drawing of lots,with a maximum of HK$120,000 as a production fund to create a microfilm with storyline lasting for 4 to 8 minutes.

Matching results of the Tier 1 "Advertising Production Start-ups"' of the 8th Support Scheme are listed in alphabetical order of the English names of the singers' record labels as follows:

Singer& Record Label

Advertising Production Start-up & Director

1

MGCY

Record Label: Advance Concept Limited

Frankie Lap Production

Director: Frankie Lee

2

Jerry Liu

Record Label: Alpha Productions

Production Hub Ltd

Director: Hoi Yiu

3

Khloe Chu

Record Label:Art Star HK Ltd.

ID OWN UNIQUE SPIRIT LIMITED

Director: Yu Hoi Chun

4

Carrier

Record Label:Carrier

Unungoek Limited

Director: Liu Lap Chi

5

Cherry Fung

Record Label:Diva Production Limited

Live Moment Creations Limited

Director: Kary To

6

Andy Is Typing

Record Label:Drop'd Limited

Junes

Director: Steve Li

7

The Sulis Club

Record Label: Global Pride Entertainment (Asia)

Limited

FULLMOON CREATIVE LIMITED

Director: Tang Lap ting

8

Shadow Leung

Record Label:Hayden Workshop Co.

Writer's Studio Production Ltd

Director: So Wing Ka Francisca

9

Yanki Din

Record Label: Jingle Entertainment Culture

Limited

DreamPlex Studio Limited

Director: Koo Cheung

10

Ng Lam Fung

Record Label: JL Music

Oneshot Concept Limited

Director: Finna Lai

11

Karen Kong

Record Label: K Rhythm International Limited

Kikicaca

Director: Erica Kwok

12

Winnie So

Record Label: Pinky Productions

Eight Doors Creative

Director: Leung Yau Cheong

13

SENZA A Cappella

Record Label: SENZA A Cappella

Yeh's Creation Workshop

Director: Yeh Ka Lun

14

Aria Lam

Record Label: So Nice Music Limited

4 Plus 4 Production Limited

Director: Wo Cheuk Man Andy,Cheung

Man Hin Harry

15

Eric Chow

Record Label: SOME1MUSIC

2B STUDIO

Director: Chu Ka Shing

16

Brian Wong (BW)

Record Label: SOME1MUSIC

90' Spectrums Limited

Director: Sham Kwan Yin

17

Brianna

Record Label: Song Entertainment Limited

Along Story

Director: Tang Tsz Kin

18

TABI

Record Label: TNA Music Ltd.

One Above Creation Limited

Director: Law Chun Sum

19

Cousin

Record Label: Topix Production Limited

Strong YY

Director: Kusi

20

Wong Yik

Record Label: WSM Entertainment Limited

REVIVE CREATIVE

Director: Tin-Yam Lau

21

Ying Chi Yuet

Record Label: Ying Production Limited

Ursa Media Workshop

Director: Ronald Zajac

22

dR. X

Record Label: Zero 8 Music

Dramatic Synergy

Director: Mercy Hung

Tier 2 "Small Advertising Production Enterprises"

This tierprovides10 teams,each formed by a local small-scale advertising production companywhich hasbeen established in not more than 12 years,itsdirector with under 12 years' experience,screenwriter and singer,with a maximum of HK$220,000 as a production fund to create itsoriginal microfilm with storyline of12 to 16 minutes.

The 10 teams selected to participate in the Tier 2 "Small Advertising Production Enterprises" of the 8th Support Scheme are listed in alphabetical order of the advertising production companies' English names as follows:

Company Name

DirectorName

Record Company Name

SingerName

1

First Series Limited

Ben Liu,

Charis Chu

Bakerie Entertainment

Limited

Dough-Boy

2

Fixer Production Unit

Limited

Ka Sing Fung,Chan

Wing Man

Toei Production Limited

The Boogie

Playboys

3

Goodnight Production

Wong Ka Ki

ST. Music

Forward

4

HIM STRATEGIC

MARKETING

Tony Lam

Jam Music Ltd

Jennifer Yu

5

Horizon Creative Limited

Kong Ka Yiu Rony

G-Men Entertainment

Group Company Limited

Pandora

6

Marc. Two Limited

Lawrence Kan

Marc. Two Limited

Gigi Cheung

7

QCURE HEALTHCARE

TECHNOLOGY

COMPANY LIMITED

Tim Poon Tsz Yin

Starz Entertainment Co.,

Ltd

Shiga Lin

8

Two Meter Desk

Creative Limited

6@twometerdesk

Chessman Entertainment

Production (HK) Limited

Terrence Chui

9

UTO Production

Lo Wai Lun

Seeahole Limited

Matt Force

10

Worldstar Moving

Pictures Limited

Frederick Cheung

WSM Entertainment

Limited

Ngo Ka Nin

The 32 microfilms produced by the participating teams of both Tier 1 and Tier 2 of the 8th Support Scheme will be premiered next year.

For more details about the 8th Support Scheme,please visit: http://www.microfilm-music.hk

Organizer:Hong Kong Association of Interactive Marketing

Lead Sponsor:Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only,and does not otherwise take part in the project. Any opinions,findings,conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region,the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau,Create Hong Kong,the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.