Apigate Enables NJOI's Content to be Purchased on Boost

KUALA LUMPUR,Malaysia,Nov. 25,2020 -- NJOI,Malaysia's first prepaid satellite TV service and Boost,Malaysia's leading e-wallet provider have entered a strategic partnership enabling customers to buy NJOI channels and content packs on the Boost app seamlessly. The service is enabled by Apigate,a leading global content monetization and acquisition platform.

As digital services become increasingly relevant,offline businesses are migrating on to online platforms to serve consumers better,and in this case making it more convenient for NJOI customers to purchase their favourite shows using the Boost e-wallet. Thus,both NJOI and Boost look forward to an increase in product engagement,while also providing Boost customers rich local and international content in the entertainment industry.

Apigate has successfully enabled these two major brands to leverage on each other's platform strength to enhance value proposition,increase relevance and product engagement respectively to consumers.

Mazhairul Jamaluddin,Director of NJOI and OTTsaid,"NJOI is pleased to partner Apigate and Boost to improve the user experience for millions of our customers in purchasing Astro Originals,signature local and vernacular hits,popular drama series,live sports,blockbuster movies in a seamless manner. This initiative is also timely in these challenging times where safety is a priority. In conjunction with this milestone,the first 1000 customers with purchases over RM30 with Boost,will get to enjoy RM5 extra rebate."

"Over the past eight months,Malaysians have increasingly adapted to a home-centric work life and lifestyle,in which we have seen a surge in digital entertainment consumption in the form of online or video games as well as streaming services. On top of that,with the recent extension in movement restrictions,going out for entertainment is no longer an option. Hence,Boost is partnering with NJOI to deliver a wide variety of digital entertainment content easily accessible and affordable for users to indulge with just a few clicks while staying safe at home," said Mohd Khairil Abdullah,CEO of Boost.

Apigate enables the discovery and seamless purchase of NJOI channels and content packages instantly on the Boost app.Here's how it works.

Customers to key in the NJOI smartcard number followed by selecting their favourite channel and/or content packages.

Authenticate payment with their Boost pin number.

Once the transaction is successful,the NJOI smartcard will be provisioned with the purchase content packages automatically.

Amanda Loo,Vice President Sales Operation and Strategy at Apigatesaid,"Ease of discovery and marketing capabilities available from Boost provide a good way for NJOI to engage with digital-savvy consumers. Apigate is excited to enable a frictionless user experience for consumers to access and activate NJOI content on their setup boxes."

Unlike in the past,there will no longer be a need to send an SMS to purchase,go out to top up or activate NJOI content packages; NJOI customers can now purchase and enjoy their favourite content seamlessly via Boost e-wallet.

About Apigate

Apigate is Axiata's homegrown leading monetisation and acquisition platform service provider. Apigate has the reach of billion customers,over 110 MNOs,and more than 150+ connected digital merchants via its gateway hubs in four continents. Apigate enables businesses to serve and charge consumers securely on their apps while simplifying the process required through a single dedicated point of contact. This integrated model increases speed and reach to consumer and lowers the barriers in doing business. Visit https://www.apigate.com/ for more details.

About NJOI Prepaid

NJOI Prepaid is Satellite TV under Astro where 28 free channels and 64 prepaid packs/channels to choose from. Duration varies from 3 days to 90 days. This gives the customers the control of what and when they want to watch. Visit www.njoi.com.my for more details.

About Boost

Boost is a Malaysian homegrown lifestyle e-wallet that aims to revolutionise the way consumers transact daily. Combining lifestyle needs and cutting-edge digital technology,Boost strives to make transactions easier,faster,more secure & overall a more rewarding experience for consumers. Now,more than 8.8 million Boost users can pay at over 205,000 merchant touchpoints nationwide. Boost can be downloaded from Play Store and App Store. For more information,visit www.myboost.com.my or follow Boost on -

FB - https://www.facebook.com/myboostapp/ and

IG - https://www.instagram.com/myboostapp/