Tencent Cloud supports global live broadcasting of Melon Music Awards 2020, enabling digital entertainment for the first time under new normal

SINGAPORE and SEOUL,South Korea,Dec. 2,2020 --Tencent Cloud,the cloud business of Tencent,today announced its support for Melon Music Awards (MMA) 2020 – one of Korea's largest music events,to go online for the first time amid the COVID-19 pandemic,bringing the spectacular music experience to fans in Asia and across the globe through Tencent Cloud's advanced and reliable technology in collaboration with Hyosung ITX,a leading business solution provider in Korea.

2020 has been a challenging year for all walks of life,including the entertainment industry,but the public's demand to bring music and entertainment events online through livestreams have continued to rise. This year,Korean music's brightest stars will light up the stage once again and meet millions of fans in Korea and around the globe virtually through low-latency content delivery and live video broadcasting solutions,backed by Tencent Cloud's well-established audiovisual platforms and over 1,300 globally deployed cache nodes.

Being one of the most influential annual music events in the region,MMA requires a professional and reliable cloud service provider that is capable of coping with a burst of large traffic to the online event,with a generous bandwidth to provide a seamless viewing experience for the audience. With years of expertise in audio and video livestreaming technology,alongside the latest generation servers adopted in Tencent Cloud'ssecond availability zone in Korea,Tencent Cloud can ensure high service availability and support MMA's global live broadcasting with high numbers of concurrent access requests requiring ultra-low delay and ultra-high image quality.

Poshu Yeung,Vice President of Tencent Cloud International,said,"Digital transformation is revolutionizing every industry. We are excited to empower enterprises and industries to facilitate digital upgrades as they build open,innovative and secure ecosystems,especially for the global media and the entertainment industry,which is also undergoing a major transformation amid the pandemic. As part of the surge of virtual events in this industry,Tencent Cloud will support MMA's first fully digital version and present this prominent Korean music event to music fans in Korea and all over the world. Just like how music brings together people regardless of language and culture,Tencent Cloud is dedicated to connecting the world even further by gathering large crowds online to share special moments that they will truly enjoy."

Choi,Director of Hyosung ITX,"Music fans would love seeing their beloved idols on stage,even under the new normal brought about by the pandemic. We are glad to have the support of Tencent Cloud through its reliable and high-performance services to make sure that every fan can live their moments with the K-Pop stars online in the safety of their homes."

MMA is an annual awards ceremony gathering Korean pop music's biggest names such as BTS,BLACKPINK and TWICE,to be held on December 2 to 5 this year.

Tencent Cloud is a secure,reliable and high-performance public cloud service provider with advanced infrastructure and a resilient environment. As proof of its wide range of market applicability and influence,among Tencent Cloud's recent achievements in virtual conferences and events content delivery and live broadcasting are its participation in the UNESCO Global Education Coalition,the United Nations 75th anniversary,the 127th China Import and Export Fair,Paris Fashion Week,the 4th World Intelligence Congress,the Global Tourism Economy Forum and AIBotics 2020.

Irene Fung

ifung@currentglobal.com