In a year like no other, TENCEL(TM) perseveres with incredible accomplishments to drive greater sustainability ecosystem

LENZING,Austria,Dec. 22,2020 -- This year,the TENCEL™ brand and co-branding partners persevered through unprecedented challenges to continue developing a strong foundation for an environmentally friendly future. Amidst the current climate,consumer awareness around sustainability has boomed,providing the TENCEL™ brand and its valued partners with the opportunity to achieve numerous incredible accomplishments in what has truly been a year like no other.

In 2020,the TENCEL™ brand heavily expanded its co-branding partnership network with collaborations across segments including innerwear,apparel and footwear. This year also marked a milestone shift toward direct-to-consumer engagementfor the brand,with the global #FeelsSoRight campaign,created to drive awareness around sustainability and the brandshelming this transition.

Lenzing and the TENCEL™ brand were both recognised in 2020 for their commitment to sustainability. Lenzingwas recentlyplaced on the Carbon Disclosure Project's prestigious"A List"for effortstacklingclimate change and the TENCEL™ brand team were rewarded at this year's prestigious SABRE Asia-Pacific and PRWeek Global Awards for the #FeelsSoRight campaign. These awards are inspiring achievements and a testament to Lenzing and the TENCEL™ brand's dedication to an eco-conscious future.

This year,the TENCEL™ brandalso embarked on a journey to solvethe problem ofsupply chain complexitywith a new blockchain-enabled supply chain traceability platform powered byTextileGenesis™.Launched in November,thisplatform will ensure complete traceability for all TENCEL™ brandedfibersin finished garments,representing a landmark achievement for the industry's journey toward complete sustainability.

The TENCEL™ brandhas always sought to protect the environmentandisthoroughly committed to ensuring partnerscan accesssustainable,biodegradable and renewablefibers. The TENCEL™ brand is determined to keep up the positive momentum for 2021 by continuing to champion greater circularity,reduce carbon emissions,and educate consumers and partners on eco-responsible alternatives.

Some of the latest TENCEL™ brand stories include:

Lenzing introduces pioneering supply chain traceability platform powered by TextileGenesis™

Lenzing partnered with Hong-Kong based technology firmTextileGenesis™to introduce a revolutionary blockchain-enabled supply chain traceability platform. Creating an unmatched level of transparency across the supply chain,the platform allows brands and retailers toaccessthe results of forensic verification of fabric samples via digitally signedLenzing E-branding fabric certificates.

Smartex and Lenzing develop world-first automated inspection system to eliminate textile waste

Lenzinghas partnered withSmartexto develop a textile waste elimination technology,using a real-time automated inspection system for circular knitting machines designed todetect defects during the knitting stage and stop the machine. This new technology will prevent manufactures from producing large amounts of defective fabric.

TENCEL bolsters co-branding partner network across innerwear,apparel and footwear

The TENCEL™ brand has a growing network of environmentally friendly trailblazers,united by the vision for a sustainable future. This year,the TENCEL™ brand collaborated with a range of exciting brands on eco-conscious collections including longstanding partners AGAM Socks,Amour Vert and Allbirds alongside new partners COTTONINK and DAGi. As part of the global #FeelsSoRight campaign,the TENCEL™ brand also collaborated with Global innerwear brand Jockey and European innerwear brands NINA VON C. and PALMERS to create bespoke content designed to spread sustainability awareness around the world.

TENCEL™ #FeelsSoRight global campaign encourages the world to embrace eco-fashion

The global #FeelsSoRight campaign created a worldwide buzz around sustainability,the TENCEL™ brand and 14 co-branding partners in 2020,with engaging content created for Vogue and Cosmopolitan and a custom #FeelsSoRight website. Phase One of the #FeelsSoRight campaign reached over 41.3 million views across Europe,the US and Asia Pacific in just six months to June 2020. The campaign is currently in Phase 2 and will reach more brand partners in the coming year to further promote sustainability.