2021 Music China Announces 20th Anniversary: Forging Ahead and Embracing Opportunities

SHANGHAI,Jan. 19,2021 -- Jointly founded by China Musical Instrument Association,Shanghai Intex Exhibition Co.,Ltd. and Messe Frankfurt (HK) Ltd. in 2002,Music China will be proudly celebrating its 20th anniversary from October 13 to 16,2021 at Shanghai New International Expo Centre.

After two decades of continuous efforts,Music China has grown into one of the biggest and must-attend international trade show for music industry that integrates professional music education,comprehensive cultural programming,as well as interactive marketplace to connect allsegmentsof the industry.

Last year,despite unprecedented challenges COVID-19 pandemic brought tothe global music industry,Music China fortunately madeto survive and saw gratifying results thatindicates an actively recovering market. The2020 show welcomed 1,106 exhibiting companies from 15 countries,covering a display area of over 10,000 ㎡. With diversifiedvirtual exhibition methods,thefour days of the annual gathering notonlydrew 97,593 visits off-site,but also totalled over 1,620,000 visits online.

In light of the normalization of the epidemic prevention and control,2021 Music China willbe held as scheduledin Octoberand continue to ensure a high-quality,efficient and safe gathering of sellers,buyers,key influencers and media of the music industry. This year,Music China will cover an expanding exhibition space of over 115,000㎡,expecting to attract attendees from all over the world.

Besides business platform,Music China will also focus on a wide range of concurrent professional,educational and cultural sessions including new product launch,industry forums,lectures,workshops,live shows and so on,which provides invaluable insights for attendees and exhibitors as well. This year additionally,a series of special events will be carried out to commemorate the 20th anniversary of Music China,reviewing the development and highlights of the show as well as the music industry in the past two glorious decades.

Music China will also keep building and upgrading its digital exhibition experience,aiming to supplementthephysical showand provide opportunities for people unable to attend physically.The virtual show will run concurrently with Music China,offeringonline platformsto launch new products,make online trade docking,gain media exposure,etc. Withtheconnection of online and off-site exhibition methods,Music Chinais making a revolutionary transform into a cross-regional,cross-time,and cross-industry trade showthat empowers market revival and opens new prospects against the pandemic.

Hereby2021 Music Chinasincerely invites all musicindustry to attend the show and celebratethis20th anniversary. It is more important than ever that the global industry connect together to accelerate the recovery of the market,and to increasecompetitive advantage for success in futureahead.

For those interested in participating or to learn moreabout 2021 Music China,please visitwww.musicchina-expo.com. We look forward to seeing you in Shanghai this fall.

Contact:

Miss Arlene Zhu

+86-21-6295-5609

zhuliwen@shanghai-intex.com

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