The 8th Microfilm Production Support Scheme (Music) Online Awards Presentation Ceremony cum Premiere
HONG KONG,April 28,2021 -- Organized by the Hong Kong Association of Interactive Marketing ("AIM"),with Create Hong Kong ("CreateHK") of the Government of the Hong Kong Special Administrative Region ("HKSAR Government") as the lead sponsor,the 8th Microfilm Production Support Scheme (Music) ("Support Scheme") held the online Awards Presentation Ceremony cum Premiere today. A total of 26 awards were presented in the event to commend the distinguished local microfilms produced under the 8th Support Scheme and their production crews. It was noted that the overall standard of this year's entries is outstanding.Outperforming the other contenders,"Tomorrow is not promised"and"GongWoo Land II" won the Gold Award of the "Best Microfilm Production Award" in the Tier 1 "Start-up Group" and the Tier 2 "Professional Group" respectively. As for the "Best Microfilm Actor" and "Best Microfilm Actress" Awards,Ng Lam Fung and Lung Siu Kwan,and Ngo Ka Nin and Jennifer Yu were crowned as gold awardees in their respective tiers.
The 8thSupport Scheme has 32 participating teams,eachformed by a local advertising production company,a local director,and a local singer/ group. With the subsidies and professional training offered by the Support Scheme,22 teams from the Tier 1 "Start-up Group" and 10 teams from the Tier 2 "Professional Group" produced their original microfilms in 5 monthsto compete for26 awardswhichwere announced in today's online Awards PresentationCeremony. These awards are the "Best Microfilm Production Award",the "Best Microfilm Actor Award",the "Best Microfilm Actress Award",the "Best Microfilm Scriptwriting Award",the "Best Microfilm Cinematography Award" and the "BestMicrofilmArt Direction Award",the winners of which were selected by the judging panel,and the "Most Popular Microfilm Award",the winner ofwhich was online voted by the public.
Today'sAwards Presentation Ceremony is honoredto haveDr. Bernard CHAN Pak Li,JP,Under Secretary for Commerce and Economic Development of the HKSAR Governmentto deliver a pre-recorded speech.Mr. Francis FONG,Founding and Honorary Chairman of AIM,Mr.Ralph SZETO,Chairman of AIM,Ms. Flora KWONG,Committee Member of IFPI (Hong Kong Group),Mr. Anthony LEE,Vice Chairman of Hong Kong Film Directors' Guild,andMr. Jason LAM,Scriptwriter made an appearance to the live broadcast of the ceremony and celebrated the excellenceof the awardees' achievements. The following is anintroduction to the winners of each tier.
Tier 1 "Start-up Group"
Lung Siu Kwan won the Best Actress Gold Award for the second consecutive year
The Gold Award of Best Microfilm Production went to "Tomorrow is not promised"
"Tomorrow is not promised"produced by Unungoek Limited and directed by Liu Lap Chi Nick,won the Gold Award of the "Best Microfilm Production Award" in the Tier 1by its fruitful content and a sense of humor. Itsleading cast – the four-member Carrier showed their distinctivecharacteristicsin the microfilm,while Lung Siu Kwan,the vocal,triumphed the Gold Award of"Best Microfilm Actress Award" by her excellent performance. This is the second consecutive year for her to win the same award. The rest of the group also collectively won the Bronze Award of the "Best Microfilm Actor Award"with this microfilm.
The Silver Award of the "Best Microfilm Actress Award" went to Cherry Fung,the leading actress of the microfilm"Victims of Love"produced by Live Moment Creations Limited and directed by To Ka Lee Kary,while Karen Kongwon the Bronze Award in the same category with her performance in the microfilm"Human Error",which was produced by Kikicaca and directed by Erica Kwok. This microfilm also brought the "Best Microfilm Art Direction Award"to art director Blue Hau for the splendid make-up styling and precise color tone.
"My Hero Daughter" and "Lost Pearl" won 3 prizes respectively
Produced by Oneshot Concept Limited,directed and written by Lai Yuen Shingto present the heartwarming father-daughter love,"My Hero Daughter"was crowned the Silver Awardof the "Best Microfilm Production Award" and the "BestMicrofilmScriptwriting Award"in the Tier 1.Itsleading actor Ng Lam Fung who acted as a good father in the microfilmalso won the Gold Award of the "Best Microfilm Actor Award"with his natural andeffortless acting skills.
"Lost Pearl"produced by Junes,directed by Li Ho,and photography directed by Fung Ka Cheuk,Kira,was acclaimed forits professional cinematography techniques. The attractive scene of the microfilm not just brought the production team the Bronze Award of the "Best Microfilm Production Award" and the "Best Microfilm Cinematography Award",but also the Silver Award of the "Best Microfilm Actor Award" to the vigorous leading actors,Andy Is Typing. The four-member grouphassuccessfully presented the unbending and rebellious characteristics of youngstersin the awarded microfilm.
For the "Most Popular Microfilm Award" online voted by the public,the winner of the Tier 1 went to"Limelight",produced by Ursa Media Workshop,directed by Ronald Zajac,and starred by Ying Chi Yuet.
Tier 2 "Professional Group"
Ngo Ka Nin and Frederick Cheung in "GongWoo Land II" swept the board with three grand awards
In the Tier 2,"GongWoo Land II",produced by Worldstar Moving Pictures,directed and written by Frederick Cheung and starred by Ngo Ka Nin,was highly commended by its creative script and local sitcom style and thus,took home the Gold Award of the "Best Microfilm Production Award" andthe "BestMicrofilmScriptwriting Award". Moreover,itsleading actorNgo Ka Nin,who vividly played a debt collectorin the microfilm,received the Gold Award of the "Best Microfilm Actor Award".
"The Silent Farewell" recognized with fourawards and became another big hit
"The Silent Farewell",produced byUTO Production and directed by Lo Wai Lun,earnedhonor for the Silver Award of the "Best Microfilm Production Award". The microfilm successfully transformed Hong Kong into a "western world"through various details. In addition to that,the remarkable shots withlighting application bydirector of photographySiu Hing Wa,Derekand high-quality art designcapturingthe aesthetic Hong Kong by art directorLok Hiu Wa,Sellwa,won the microfilm the "Best Microfilm Cinematography Award" and the "Best Microfilm Art Direction Award". Itsleading actor Matt Force usedmere glancesto tell the storyof a bounty hunter. Hissuperb performance in the microfilm brought him the Bronze Award of the "Best Microfilm Actor Award".
"Frequency" and "Traces of You" both won Bronze Award of "Best Microfilm Production Award"
Two microfilms jointly received the Bronze Award of this year's Tier 2 "Best Microfilm Production Award". One of them is"Frequency",produced by Marc. Two Limited and directed by Lawrence Kanto tell a youth love story. Itsleading actress Gigi Cheungfurther won the Silver Award ofthe"Best Microfilm Actress Award"with her youthfulness presented in the microfilm. The Gold Awardee of the same category went to Jennifer Yufor her natural performance in"Company",produced by Him Strategic Marketing and directed by Lam Tsz Him. This microfilm also won the "Most Popular Microfilm Award"with its touching story.In addition,Shiga Lin received the Bronze Actress Awardby playinga killer in"A hundred miles song",produced byQcure Healthcare Technology Company Limited and directed by Poon Tsz Yin,Tim.
Another Bronze Award of the "Best Microfilm Production Award" went to"Traces of You,"which was produced byTwo Meter Desk Creative Limited and directed by 6@RubberBand (Mau Hou Cheong). The moving plots in the microfilm touched the audience,while its leading actorTerrence Chui was also named the Silver Award of the "Best Microfilm Actor Award" for his affectionate presentation.
Dr. Bernard CHAN Pak Li,Under Secretary for Commerce and Economic Development of the HKSAR Government,congratulated AIM on successfully organizing the Support Scheme again. In his pre-recorded speech,Dr. CHAN saidthat CreateHK has been encouragingcross-sector collaboration in creative industries,thereby consolidating Hong Kong's status as Asia's creative capital. He noted that theSupport Scheme is one of the exemplary projects in terms of such cross-sector collaboration.
Speaking at the award ceremony,Mr. Ralph SZETO,the Chairman of AIM,said that,"We are delighted that the Microfilm Production Support Scheme (Music) was successfully implemented again thisyear. With the continuedsupport fromCreateHK throughout the yearsto provide a strong upkeep of both the advertising and music sectors,the Support Scheme enables the talented local singers and directors to go furtherin their careers. AIM will continueto promote cross-sector collaboration and hence,nurture more creative supernovas." Mr. SZETO congratulated all the winners ontheir professional productions and exquisite acting techniques. He also senthis gratitude to all the participating production crewsfor theirextraordinary efforts inbringingmagnificent microfilms to the public.
The 32 microfilms of the 8thSupport Scheme have been uploaded onto the official website for public review. The list of winners is attached in the Annex.
The 8th Microfilm Production Support Scheme (Music)
The 8th Microfilm Production Support Scheme (Music) comprises two tiers. For Tier 1 "Start-up Group",it has 22 teams,each formed by an advertising start-up established within the last six years,one local director who has less than six years' experience,and a local singer/group paired up through drawing of ballots. Each team receives a maximum subsidy of HK$120,000 to produce its original microfilms with storylines of four to eight minutes. As for the 10 teams in Tier 2 "Professional Group",each team is formed by a small-sized advertising production company established within the last 12 years,a local director who has less than 12 years' experience and a local singer/group teamed up by themselves. Each team receives a subsidy up to HK$220,000 to produce its original microfilm with storylines of 12 to 16 minutes.
The singers/groups participating in the Support Scheme provide songs for use and perform in the microfilms of their own teams and thereby earn more performance experiences and increased their exposure.
Besides,all-round promotion for the participating teams will be provided by the organizer. And the teams with prominent performances will be further recommended for participation in international microfilm or short film-related competitions,to let more people appreciate the creative works of Hong Kong's younger generation.
For more details about the Support Scheme,please visit: http://www.microfilm-music.hk.
Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated agencyset up by the Government of the Hong Kong Special Administrative Region (HKSAR Government)in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic fociare nurturing talent and facilitating start-ups,exploring markets,and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK sponsorsthe Microfilm Production Support Scheme (Music) since 2013/14 and other projects to support the further development of local advertising and music industries.
Website: http://www.createhk.gov.hk
Organizer:
Hong Kong Association of Interactive Marketing
Lead Sponsor:
Create Hong Kong of the Government of the Hong Kong Special Administrative Region
Issued by:
Hong Kong Association of Interactive Marketing
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only,and does not otherwise take part in the project. Any opinions,findings,conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region,the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau,Create Hong Kong,the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Annex
The 8th Microfilm Production Support Scheme (Music) Winner List –
Tier 1 "Start-up Group"
Award
Microfilm / Winner
Advertising Production
Start-up & Director
Singer/ Group
Best Microfilm Production Award
Gold
Tomorrow is not
promised
Unungoek Limited
Director: Liu Lap Chi Nick
Carrier
Record Label: Carrier
Silver
My Hero Daughter
Oneshot Concept Limited
Director: Lai Yuen Shing
Ng Lam Fung
Record Label: JL Music
Bronze
Lost Pearl
Junes
Director: Li Ho
Andy Is Typing
Record Label: Drop'd Limited
Best Microfilm Actor Award (Individual Award)
Gold
Ng Lam Fung
(Microfilm: My Hero
Daughter)
Oneshot Concept Limited
Director: Lai Yuen Shing
Ng Lam Fung
Record Label: JL Music
Silver
Andy Is Typing
(Microfilm: Lost Pearl)
Junes
Director: Li Ho
Andy Is Typing
Record Label: Drop'd Limited
Bronze
Carrier
(Microfilm: Tomorrow is
not promised)
Unungoek Limited
Director: Liu Lap Chi Nick
Carrier
Record Label: Carrier
Best Microfilm Actress Award (Individual Award)
Gold
Lung Siu Kwan
(Microfilm: Tomorrow is
not promised)
Unungoek Limited
Director: Liu Lap Chi Nick
Carrier
Record Label: Carrier
Silver
Cherry Fung
(Microfilm: Victims of
Love)
Live Moment Creations
Limited
Director: To Ka Lee Kary
Cherry Fung
Record Label: Diva
Production Limited
Bronze
Karen Kong
(Microfilm: Human
Error)
Kikicaca
Director: Erica Kwok
Karen Kong
Record Label: K Rhythm
International Limited
Best Microfilm
Scriptwriting Award
(Individual Award)
Lai Yuen Shing
(Microfilm: My Hero
Daughter)
Oneshot Concept Limited
Director: Lai Yuen Shing
Ng Lam Fung
Record Label: JL Music
Best Microfilm
Cinematography
Award (Individual
Award)
Fung Ka Cheuk,Kira
(Microfilm: Lost Pearl)
Junes
Director: Li Ho
Andy Is Typing
Record Label: Drop'd Limited
Best MicrofilmArt
Direction Award
(Individual Award)
Blue Hau
(Microfilm: Human
Error)
Kikicaca
Director: Erica Kwok
Karen Kong
Record Label: K Rhythm
International Limited
Most Popular
Microfilm Award
Limelight
Ursa Media Workshop
Director: Ronald Zajac
Ying Chi Yuet
Record Label: Ying
Production Limited
Tier 2 "Professional Group"
Award
Microfilm / Winner
Small Advertising
Production Enterprises
Singer/ Group
Best Microfilm Production Award
Gold
GongWoo Land II
Worldstar Moving Pictures
Director: Frederick Cheung
Ngo Ka Nin
Record Label: WSM
Entertainment Limited
Silver
The Silent Farewell
UTO Production
Director: Lo Wai Lun
Matt Force
Record Label: SEEAHOLE
LIMITED
Bronze
Frequency
Marc. Two Limited
Director: Lawrence Kan
Gigi Cheung
Record Label: Warner Music
Hong Kong Ltd
Bronze
Traces of You
Two Meter Desk Creative Limited
Director: 6@RubberBand
(Mau Hou Cheong)
Terrence Chui
Record Label: Chessman
Entertainment Production
(HK) Limited
Best Microfilm Actor Award (Individual Award)
Gold
Ngo Ka Nin
(Microfilm: GongWoo Land II)
Worldstar Moving Pictures
Director: Frederick Cheung
Ngo Ka Nin
Record Label: WSM
Entertainment Limited
Silver
Terrence Chui
(Microfilm: Traces of You)
Two Meter Desk Creative Limited
Director: 6@RubberBand
(Mau Hou Cheong)
Terrence Chui
Record Label: Chessman
Entertainment Production
(HK) Limited
Bronze
Matt Force
(Microfilm: The Silent Farewell)
UTO Production
Director: Lo Wai Lun
Matt Force
Record Label: SEEAHOLE
LIMITED
Best Microfilm Actress Award (Individual Award)
Gold
Jennifer Yu
(Microfilm: Company)
Him Strategic Marketing
Director: Lam Tsz Him
Jennifer Yu
Record Label: Jam Music Ltd
Silver
Gigi Cheung
(Microfilm: Frequency)
Marc. Two Limited
Director: Lawrence Kan
Gigi Cheung
Record Label: Warner Music
Hong Kong Ltd
Bronze
Shiga Lin
(Microfilm: A hundred miles song)
Qcure Healthcare
Technology Company Limited
Director: Poon Tsz Yin,Tim
Shiga Lin
Record Label: Starz
Entertainment Co.,Ltd
Best Microfilm
Scriptwriting Award
(Individual Award)
Frederick Cheung (Microfilm: GongWoo Land II)
Worldstar Moving Pictures
Director: Frederick Cheung
Ngo Ka Nin
Record Label: WSM
Entertainment Limited
Best Microfilm
Cinematography
Award (Individual
Award)
Siu Hing Wa,Derek (Microfilm: The Silent Farewell)
UTO Production
Director: Lo Wai Lun
Matt Force
Record Label: SEEAHOLE LIMITED
Best MicrofilmArt
Direction Award
(Individual Award)
Lok Hiu Wa,Sellwa (Microfilm: The Silent Farewell)
UTO Production
Director: Lo Wai Lun
Matt Force
Record Label: SEEAHOLE LIMITED
Most Popular
Microfilm Award
Company
Him Strategic Marketing
Director: Lam Tsz Him
Jennifer Yu
Record Label: Jam Music Ltd
List of Advertising Production Start-ups and Singers/Groups Participating in
The 8th Microfilm Production Support Scheme (Music) - Tier 1 'Start-up Group'
(Listed in alphabetical order of the English names of the participating advertising production companies)
Advertising Production Start-
up & Director
Singer/ Group & Record Label
Title of Microfilm
2B STUDIO
Director: Chu Ka Shing
Eric Chow
Record Label: SOME1MUSIC
The Witch I love
4 Plus 4 Production Limited
Director: Wo Cheuk Man Andy,
Cheung Man Hin Harry
Aria Lam
Record Label: So Nice Music Limited
That Year
90' Spectrums Limited
Director: Sham Kwan Yin
Brian Wong (BW)
Record Label: SOME1MUSIC
Sunken Island
Along Story
Director: Tang Tsz Kin
Brianna So
Record Label: Song Entertainment Limited
Lonely As You Are
Dramatic Synergy
Director: Mercy Hung
dR. X
Record Label: Zero 8 Music
Love in The Dark
DreamPlex Studio Limited
Director: Koo Cheung
Yanki Din
Record Label: Jingle Entertainment
Culture Limited
TAP AND TRAP
Eight Doors Creative
Director: Leung Yau Cheong
Winnie So
Record Label: Pinky Productions
Only Lovers Left Alive
Frankie Lap Production
Director: Frankie Lee
MGCY
Record Label: Advance Concept Limited
Older Way Out
FULLMOON CREATIVE LIMITED
Director: Tang Lap Ting
The Sulis Club
Record Label: Global Pride Entertainment
(Asia) Limited
Hello,Goodbye.
ID OWN UNIQUE SPIRIT LIMITED
Director: Yu Hoi Chun
Khloe Chu
Record Label: Art Star HK Ltd.
REFORM
Junes
Director: Li Ho
Andy Is Typing
Record Label: Drop'd Limited
Lost Pearl
Kikicaca
Director: Erica Kwok
Karen Kong
Record Label: K Rhythm International
Limited
Human Error
Live Moment Creations Limited
Director: To Ka Lee Kary
Cherry Fung
Record Label: Diva Production Limited
Victims of Love
One Above Creation Limited
Director: Law Chun Sum
TABI
Record Label: TNA Music Ltd.
Staged Girl
Oneshot Concept Limited
Director: Lai Yuen Shing
Ng Lam Fung
Record Label: JL Music
My Hero Daughter
Production Hub Ltd
Director: Hoi Yiu
Jerry Liu
Record Label: Alpha Productions
Stuck Up
REVIVE CREATIVE
Director: Tin-Yam Lau
Wong Yik
Record Label: WSM Entertainment
Limited
Missing You
STRONG YY
Director: Ku Si Wai
Cousin
Record Label: Topix Production Limited
Adios
Unungoek Limited
Director: Liu Lap Chi Nick
Carrier
Record Label: Carrier
Tomorrow is not promised
Ursa Media Workshop
Director: Ronald Zajac
Ying Chi Yuet
Record Label: Ying Production Limited
Limelight
Writer's Studio Production Ltd
Director: So Wing Ka Francisca
Shadow Leung
Record Label: Hayden Workshop Co.
The Beginning of the end
Yeh's Creation Workshop
Director: Yeh Ka Lun
SENZA A Cappella
Record Label: SENZA A Cappella
Clamp 1 Get 1 Free
List of Small Advertising Production Enterprises and Singers/Groups Participating in
The 8th Microfilm Production Support Scheme (Music) - Tier 2 'Professional Group'
(Listed in alphabetical order of the English names of the participating advertising production companies)
Small Advertising Production
Enterprises & Director
Singer/ Group & Record Label
Title of Microfilm
First Series Limited
Director: Ben Liu,Charis Chu
Dough-Boy
Record Label: Bakerie Entertainment
Limited
Silent Night
Fixer Production Unit Limited
Director: Ka Sing Fung,Chan Wing
Man
The Boogie Playboys
Record Label: Toei Production Limited
Check please.
Goodnight Production
Director: Wong Ka Ki
Forward
Record Label: ST. Music
Above,Below
Him Strategic Marketing
Director: Lam Tsz Him
Jennifer Yu
Record Label: Jam Music Ltd
Company
Horizon Creative Limited
Director: Rony Kong
Pandora
Record Label: G-Men Entertainment Group
Company Limited
Greedy Dog
Marc. Two Limited
Director: Lawrence Kan
Gigi Cheung
Record Label: Warner Music Hong Kong Ltd
Frequency
Qcure Healthcare Technology
Company Limited
Director: Poon Tsz Yin,Tim
Shiga Lin
Record Label: Starz Entertainment Co.,Ltd
A hundred miles song
Two Meter Desk Creative Limited
Director: 6@RubberBand
(Mau Hou Cheong)
Terrence Chui
Record Label: Chessman Entertainment
Production (HK) Limited
Traces of You
UTO Production
Director: Lo Wai Lun
Matt Force
Record Label: SEEAHOLE LIMITED
The Silent Farewell
Worldstar Moving Pictures
Director: Frederick Cheung
Ngo Ka Nin
Record Label: WSM Entertainment Limited
GongWoo Land II
