Timex Moves Into Spring/Summer 2021 with Multiple New Watch Lineups

MIDDLEBURY,Conn.,June 10,2021 --TodayTimex®,a world leader in watchmaking,introduces itsSpring/Summerseasonal collections,which were designed at the Giorgio Galli Design Lab in Milan,Italy.The Spring/Summer2021collection includes expanded productlines andseveralbold new designsthat embody the spirit of the brand's We Don't Stop™ campaign,paying tributeto the brand's167-year legacy of grit and perseverance while also speaking to its strides toward a brighter,stronger and more inclusive future.

Waterbury Traditional Automatic

"The Spring/Summer 2021 season is about strength and perseverance. This collection was designed with optimism and passion,building on our foundation,reimagining past eras and eliciting thoughtful interpretations of brighter days ahead," said Giorgio Galli, Chief Executive Creative Director of Timex Group.  

Arguably the season's biggest addition is atotal refreshof the iconic Waterbury Traditionalcollectionwherepast meets future.The range features all-new case designs,new dials and a stylized Waterbury Watch Company motif throughout all the new watches in the range including automatic,quartz,three-hand,GMT and chronograph watches.

Adding tothe women's portfolio is thenewTimex Malibu Collectionwith a splash ofsurf-to-street styling.Inspired by the colors of the ocean and thebeachesof Malibu,this collectionstands out with aplayful color palette of coral and turquoise,perfect for that transition from spring tosummerand available inselect styles acrosstheQ Timex,WaterburyBoyfriend Legacyand Transcendcollections.

Expanding on theoften-sold-outQ Timex franchise are new diver-inspiredseasonalcolors tomeet consumer demand andcompliment the original 1979 reissue. Also making its debut istheforthcomingQ Timex 1978 Reissue,deliveringunderstatedretrorefinementandcomplimenting theDecember US release of theQ Timex 1975 Reissue,now available globally. 

Timex will also expand its most popular offerings withanewred and black take on thepopularM79Automatic,and will expandthe Navi XLAutomaticswith the timelessand archivaltrend of double-layer fabric slip-thru straps.fresh colorsand stylesare coming acrossEssex Avenuewith its oversized 44mmcase,HarborsideCoastwith its rotating bezel and date magnifierandthe Standardwith classic looks and a traditional oversized crown — a nod to our original wristwatch.

Also,new this season is Timex Pay,powered by Tappy,a new evolution of secure contactless pay,simply tap and go! With all of the technology in the strap,no batteries or charging are required to use Timex Pay. Pair a Timex Pay strap with your favoritewatch and your Chase Visa® Credit or Debit card for an easy way to pay withoutsacrificing your favorite looks. Timex Pay can be usedanywhere contactless payments are accepted.

On the more progressive and future-focused front, Timex is still pushing into new territorywith long-time partners andcompelling newcollaborations will continue to flow throughout 2021,includingstreetwear brands and avant-garde designersas well asall-American mainstays and nostalgia icons.

About Timex Group

Timex Group designs,manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered inMiddlebury,Connecticutwith multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world,Timex Group companies produce watches under a number of well-known brands,including Timex,adidas,Furla,Gc,Guess,Missoni,Nautica,Salvatore Ferragamo,Ted Baker,Versace and Versus.

Join Timex on social media: @timex and please visit http://timexgroup.com.  

PRESS CONTACT  

Katie.Condon@zenogroup.com | TimexPR@zenogroup.com