JAY CHOU X SOTHEBY'S Auction Preview in Partnership with K11

HONG KONG,June 15,2021 --Adrian Cheng,Founder of K11,and music icon Jay Chou jointly hosted the Sotheby's private preview and online panel discussion in K11 ATELIER Victoria Dockside over the weekend,to kick off the auction preview of the one-of-a-kind collaboration JAY CHOU X SOTHEBY'S. This marks the second collaboration between K11 and Sotheby's,the two leading cultural pioneers sharing the vision of promoting art and culture,and will continue the successful partnership between the two brands.Adrian Cheng was elated to present the auction preview curated by his friend Jay Chou and Sotheby's at the iconic Victoria Dockside to mark the inaugural edition of Sotheby's celebrated Contemporary Curated auction series in Asia.

Adrian Cheng (left) and Jay Chou (right) jointly hosted an auction preview with Sotheby’s

Adrian Cheng,Founder of K11,said at the inauguration of private preview on 11 June,"The collaboration with Jay and Sotheby's echoes what I believe and what K11 embodies. It is a unique journey that unites entertainment and fine art,presented by cultural leaders from different fields. It definitely sparks inspiration and creativity and we are looking forward to building more creative collaborations together in the future."

Jay Chou said "I would like to express my gratitude to Sotheby's for this opportunity to curate the exhibition. With my sense as a musician,I would also like to thank K11 for such an amazing venue which makes many of my imaginative and creative set design ideas possible. Special thanks to my partner,Adrian,for presenting the exhibition together."

Adrian Cheng,Jay Chou,Nathan Drahi and Jazz Li (from right to left) attended the private preview in K11 ATELIER Victoria Dockside to kick off the auction preview of JAY CHOU X SOTHEBY’S

Adrian Cheng (right) and Jay Chou (left) exchanged their insights on contemporary art at the private preview

Art collectors,lovers of music and culture,celebrities and members of the press attended the private preview on 11 June. This first look at JAY CHOU X SOTHEBY'S collection featured a cocktail reception,special musical performance and a unique opportunity to appreciate the extraordinary artworks. On 12 June,K11 Konversation,a podcast where speakers discuss the intersections between creativity,culture and innovation,invited Vivienne Chow,the award-winning art writer,as moderator to speak with Yuki Terase,Senior Director,Head of Contemporary Art in Sotheby's Asia,Jazz Li,the Founder of Enviseam and SK Lam,Creative Director and Curator of AllRightsReserved,on the topic of Artists as Celebrities in Popular Culture. K11 Konversation is open to public audience with an aim to propagate culture in the mass public and bring art to everyday lives.

Nathan Drahi,Managing Director,Sotheby's Asia, said "We are thrilled to continue our collaboration with K11 and embark on another exciting journey to promote contemporary art as well as luxury collectables. K11 and Sotheby's share the vision of bringing art to a wider audience,and together we look forward to engaging audiences across communities and showcasing what culture and art can offer in tandem."

Adrian Cheng,said "With art becoming more accessible,people begin to build up their knowledge capital from the immersive experiences in opening spaces and museums such as K11,and on the back of growing interest in art from the Millennials and Gen Z,many of whom have taken up art collection,K11 seeks to foster an impassioned group of next generation art connoisseurs that contributes to the dialogue around art and culture through the collaboration with Sotheby's."

The Sotheby's auction preview will be presented in K11 MUSEA and K11 ATELIER until 18 June where art aficionados can view an antique ornate piano that featured in the movie "Secret" (2007) starring Jay Chou and three sets of bespoke concert costumes worn by Jay during his seventh "The Invincible" world tour,along with more than 50 artworks from Sotheby's Evening Sale and Online Day Sale. Notable highlights include Jean-Michel Basquiat's Untitled from 1985,an iconic work that was featured on the cover of The New York Times Magazine,as well as Pablo Picasso's Buste d'Homme,a powerful portrait that encapsulates the key themes of the artist's later works.

There will also be a series of panel discussion and events presented together by K11 and Sotheby's,which explores the intersection between contemporary art and pop culture and promotes dialogues on art appreciation. To view the latest programme please visitwww.sothebys.com/jaychou. The preview exhibition will culminate in a highly anticipated Evening Sale on 18 June at Sotheby's Hong Kong Gallery that will be livestreamed on Sotheby's website and across its social media platforms. There will also be an online Day Sale running from 10 to 22 June onwww.sothebys.com/jaychou.

About K11 Group

K11 Group was founded in 2008 by renowned entrepreneur Adrian Cheng. The unique concept brand combines art and commerce in commercial and residential real estate,and a growing portfolio of brands across different sectors in Greater China and around the world.

A destination 10 years in the making,K11 MUSEA,K11 Group's most ambitious Cultural-Retail development,opened its doors in August 2019. Reinvigorating Hong Kong's waterfront,Cheng's vision is to make K11 MUSEA the Silicon Valley of Culture that will facilitate a broader discussion on the interconnectedness of creativity,culture and innovation.

In addition to its flagship K11 Art Malls,K11 Group also operates K11 ATELIER,a network of office buildings for the next-generation workforce; luxury residences for worldly travellers K11 ARTUS; open education platform K11 KULTURE ACADEMY; consulting and market research institution K11 Future Taskforce; K11 Art Foundation,Hong Kong's not-for-profit to incubate Chinese artists and curators; K11 Craft & Guild Foundation,a foundation that is dedicated to preserving traditional Chinese crafts and bringing them into the future.

K11 Group is based in Hong Kong and has operations in Greater China,as well as investments in Europe and the US.

Through K11 Group,Cheng's stated aim is to enrich new consumers' daily lives through the power of creativity,culture and innovation. This work will create a new global identity for Chinese millennials as well as cultivate opportunities for communities to thrive,connect,work and shop. In 5 years,K11 Group will have gained a footprint of 40 projects (GFA 2.8 million sq. m.) in 10 cities across Greater China. K11 was honoured by Fast Company as one of the most innovative companies in 2019 for its disruptive retail model.

About Sotheby's

Established in 1744,Sotheby's is the world's premier destination for art and luxury. Sotheby's promotes access,connoisseurship and preservation of fine art and rare objects through auctions and buy-now channels including private sales,e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 50 categories,which include Contemporary Art,Modern and Impressionist Art,Old Masters,Chinese Works of Art,Jewellery,Watches,Wine and Spirits,and Interiors,among many others.

About Enviseam

Enviseam's vision is to disrupt the fine art sector,using entertainment to make art accessible to new audiences in unique ways. Enviseam seeks to partner with auction houses and artists to challenge the way art and auctions are currently understood,viewed and delivered. Through the development of distinctive concepts,Enviseam seeks to combine art with global talent that differentiates artists,galleries,museums and auction houses - both with their existing audiences and by extending their reach and awareness to introduce art to new cultural consumers in unique ways. Enviseam's fusion of culturally-relevant key opinion leaders,entertainers and artists creates a new space transcending the boundaries of fine art and entertainment. The skillful and harmonious integration of the power of popular culture icons and new media galvanises sophisticated collectors and opens the ivory towers of art to the mainstream.The art world becomes an entertainment destination achieving both exceptional commercial results and a profound cultural impact. Enviseam- transcending the boundaries of fine art and entertainment.