Swiss Watch Brand Armin Strom Introduces The "Tribute 1": A Modern Reinterpretation of the Haute Horology Dress Watch

BIEL/BIENNE,Switzerland,June 15,2021 --Armin Strom today announced the introduction of a new timepiece that reinterprets the classic dress watch. "We believe that exceptional hand-finishing,presented in the context of a modern aesthetic sensibility,is the key to a modern dress watch revival" said Claude Greisler,Master Watchmaker and co-founder of the revitalized Armin Strom about the new 'Tribute 1'.

ARMIN STROM Tribute 1 FE Beauty

A Contrarian Bet On A Modern Dress Watch Revival:

"At a time when so many of us have spent so long without formal social interaction,the end of the pandemic represents a return to normal life and the luxury of social gatherings. Our introduction of a dress watch is an expression of that hope for the future" said Serge Michel,co-founder. "A dress watch may seem contrarian right now,but we've learned to trust our instincts. Years ago,we were told that there was no economic model to justify a low-volume independent watchmaker bringing all of its fabrication in-house; because the equipment is expensive and requires a lot of space. We did it anyway - and that decision paid off. Today we have the luxury of continuing to follow our passion. The 'Tribute 1' isn't just a manifestation of that passion,it's a 'tribute' to it. It's also our tribute to the classic haute horology dress watch,updated from a modern perspective."

Exceptional Haute Horology Finishing:

"I've been obsessed with this timepiece,particularly its finishing" said Greisler. "Just hand-polishing the white gold barrel bridge takes us over 12 hours to complete. The polishing of the hands is similarly time-consuming. The gear chain bridge is beveled and polished in 60° - a complex process demands twice the effort. The barrel is also hand-polished. The movement is adorned with Côtes de Genève; with a circular-grained mainplate and jewel sinks that are polished to gleaming perfection. It's also more classic than my recent designs," said Greisler,"with a diameter of 38mm and a height of just 9mm. The crown is located at 2 o'clock; a nod to modern design that enhances wearer comfort."

Technical Distinction:

The motor barrel is unusual as its arbor turns around the mainspring within the barrel itself; making it more efficient while conserving space. It provides 100 hours of operation.

Pricing And Availability:

Priced at an intentionally-accessible price of CHF 13,900,this inaugural limited-edition of 25 watches is distinguished by its white gold barrel bridge and 10-year warranty.

System 78 Collection:

The 'Tribute 1' is the latest offering in the 'System 78' collection,the entry point to the Armin Strom brand. It embodies the sensibilities of the co-founders of the revitalized Armin Strom,who were both born in 1978.

About Armin Strom AG

Armin Strom AGis an independent watch brand based in Biel/Bienne,Switzerland. Its timepieces represent a unique fusion of the Swiss-German horological tradition,avant-garde 'transparent mechanics' and an unwavering commitment to horological innovation. The hallmark of Armin Strom's low-volume,artisanal approach to watchmaking is a commitment to exposed dial-side movement mechanics,with every part hand-finished to the highest haute-horology standards.

Established in 1967 by Mr. Armin Strom,stewardship of the brand was transferred to Master-Watchmaker Claude Greisler and Businessman Serge Michel in 2006. They established Armin Strom AG's first fully-integrated Manufacture in 2009; enabling the brand to bring even its most complicated ideas to life without any of the compromises that typically stem from reliance on a supply chain.

For more information visithttp://bit.ly/Press_Tribute1

Contact:

Sonja Voutat-Hagmann

s.voutat-hagmann@arminstrom.com

+41 32 343 33 41