PMQ rallies over 80 activities at deTour 2022 to 'Design as One'

Bringing participatory design to the community and transforming collective data into design power

HONG KONG,Nov. 29,2022 -- The 2022 edition of the annual Hong Kong design festival deTour,presented by PMQ and sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region,will bring participatory designs and activities to the public from 25 November to 4 December. deTour's ambition to inspire the audience with design thinking has been well-received by the community through the years. With over 80 activities,including 19 participatory installations and exhibitions,40 workshop sessions,12 design dialogues,12 guided tours,two film screenings,and one virtual festival in the lineup,deTour 2022 Design Festival will harness the power of public participation to 'Design as One'.deTour 2022 comprises three main categories of exhibitions: International Collaboration,Feature Exhibitions,and Selected Entries with proposals from local and oversea design talents,spread across various zones of PMQ.'Design as One',breaking the mould of design and art

Throughout the festival,every visitor of deTour 2022 will participate in the design process as they engage with relevant,gripping topics. Data collected from the live audience will be documented to evoke a variety of design ideas,and even contribute to an ocean of open data,making a lasting impact on creativity and design far into the future. deTour 2022 is an open forum,illustrating this year's curatorial concept,'Design as One',as a participatory process for people to convey interaction and expression—visitors of the exhibitions will find their every answer,action and idea to be transformed into design power and affect the artworks on display then and there.Shin Wong,the curator-at-large of deTour for the past few years,synergises with the three curators namely Chi-wing Lee,product designer,Kay Chan Wan Ki,product designer and community interaction planner specialising in sustainable design,and STICKYLINE,a team of paper sculpture engineers,to form a star-studded team—an exemplary participatory design in itself,bringing people of different expertise and backgrounds together to become a curatorial powerhouse,a 'Design as One'.International Collaboration,bringing together aspects of time

Taking the helm of International Collaboration is the globally renowned creative studio Domestic Data Streamers from Spain,co-presenting the 'About Time' exhibition which features a total of two installations,'Paper clocks' and 'Memories // A Time to Remember,A Time to Forget'. The exhibition aims to create a memory lane for visitors to reflect on their relationship with time,which may vary drastically depending on experiences,interests or perceptions. With the public's participation,the two installations will feed on their insightful data as days go by and evolve as a collective visualisation of time.Featured Exhibitions,taking participants on immersive journeys

deTour 2022 visitors can immerse in thought-provoking topics relevant to our daily lives through four featured exhibitions specially invited by our curators,namely 'Hello,Data!' by Neighbourhood Innovation Lab—a local initiative promoting close neighbourly relationships; 'To buy or not to buy: What are the questions?' created by HKDI Centre for Communication Design and integrated creative agency MOM AND POP to investigate on our buying intent and habits; 'Bring Romie 18 to the East' created by Adelaide Lala Tam to tell the life story of a calf and explore how its journey relates to our food consumption behaviour; and 'Unlearn / Relearn' created by sound designer Vanissa Law to explore dialects and Chinese characters. These exhibitions will bring our community on a reflective journey of interactive sensory experiences and heartfelt stories.Selected Entries,welcoming up-and-coming creativity to the design community

Eager to nurture budding creative talent,PMQ has opened up the deTour platform for all,procuring design proposals from up-and-coming local and overseas designers on their respective interpretations of this year's theme 'Design as One',and a total of 14 ideas were ultimately shortlisted for this year's exhibition. The selected ideas will attempt to tackle a wide spectrum of topics and social issues,including but not limited to sustainability,gender,self consciousness,well-being,and Hong Kong culture and society. deTour 2022 strives to unleash everyone's creativity and make design an accessible channel to communicate and exchange ideas on.Virtual Festival,accessing deTour 2022 from around the world

Wherever one resides in the world,they can partake in deTour 2022 and enjoy all19 participatory exhibitions virtually. Online visitors can also contribute to data collection and design by joining our virtual tour and participating in research conducted at each exhibition. deTour 2022 counts on everyone's support to achieve 'Design as One'.Officially starting tomorrow,deTour 2022 will be open to the design community and public. Come witness the power of participatory design,and join the fellow design lovers in the city's most ambitious design endeavour yet,'Design as One'.For more information on deTour 2022,please visit: https://detour.hk/High resolution images and appendix can be downloaded from the following link: https://drive.google.com/drive/folders/10_rq7mkh-zPWtGNL3jLhkvsB4m9olS5ZOpening Hours of deTour 2022 Design Festival

Date: 25 November 2022 - 4 December 2022

Time: 11:00 am to 8:00 pm

Address: PMQ,35 Aberdeen Street,Central,Hong Kong

Admission: Free EntryAbout deTour 2022 Virtual Festival

Date: From now till 31 December 2022

Link: https://detour.hk/About deTour Design Festival

deTour is an annual design festival that celebrates creativity and demonstrates how the creative process can bring value to the design industry. Presented by PMQ and sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region,the event presents a variety of programmes by engaging designers and creative communities in the city and overseas.deTour is a unique platform that seeks to inspire by featuring the latest creative expressions and innovative design,whilst fostering exchange of ideas between emerging talents and established creative professionals.About PMQ

PMQ (formerly Hollywood Road Police Married Quarters) opened its door in April 2014 and is Hong Kong's definitive hub for creativity. A platform for local creative talents to showcase their work and creations,PMQ is home to over 100 local young create-preneurs; a showground for homegrown and international artists,and the leading creative lifestyle destination right in the heart of our city.About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards,it is under the Culture,Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups,exploring markets,and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK has been sponsoring PMQ to organise deTour and PMQ Seed for years,among other projects,to promote Hong Kong design and nurture design thinking in the community.Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only,and does not otherwise take part in the project. Any opinions,findings,conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizersonly and do not reflect the views of the Government of the Hong Kong Special Administrative Region,the Culture,Sports and Tourism Bureau,Create Hong Kong,the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.