FC Barcelona wishes Singaporean fans a Happy New Year

Spotify Camp Nou to host a Rabbit Year experience including dragon and lion dances and Chinese calligraphy

SINGAPORE,Jan. 18,2023 -- FC Barcelona is once again ushering in the New Year which in 2023 marks the Year of the Rabbit. Inspired by the concept of new beginnings,Barça is celebrating a new era at the Club with live entertainment and match day activities at the Spotify Camp Nou,messages from the President and players to Singaporean fans as well as collaborations with a Chinese Penya,fashion designers,visual artist,and influencers.

FC Barcelona wishes Singaporean fans a Happy New Year

To commemorate the New Year,Barça released a video titled New Year,New Era,which looks forward to 2023 and celebrates the signing of exciting new talent,innovative partnerships and a brand-new stadium name. The rabbit,known to represent luck,hope and good fortune,features alongside Eric Garcia,Ferran Torres,Jordi Alba,Iñaki Peña and Alejandro Balde who send festive greetings to Culers around the world.

To view 'New Year,New Era' teaser video here

President Joan Laporta also thanked Culers in Singapore for their support and sent blessings to all who celebrate the festival. In his message,Laporta said "We have faced exciting,challenging and emotional moments in 2022. Thank you very much for your support,and I hope we will bring more happy moments this year. Happy new year,I wish you happiness and prosperity. New year new era,Visca el Barça!"

FC Barcelona wishes Singaporean fans a Happy New Year

To view a video message from Mr. Joan Laporta for Singaporean fans CLICK

FC Barcelona is kicking off celebrations on January 22nd with a variety of activities at the Spotify Camp Nou. Fans can enjoy traditional dragon and lion dance performances by the local Penya Blaugrana Dracs Units,musical acts and Chinese calligraphy. In the the match vs Getafe the men's team will wear their names in Chinese characters during the lineup. The stadium will also feature Rabbit inspired decorations and the kids from the Penya Blaugrana Dracs Units will accompany the players on to the pitch.

The Club also released a series of Vlogs with founders of ANDRES GALLARDO that delve into the significance of the Rabbit Year and showcase the Spanish brand's collection of handcrafted porcelain rabbit-themed jewellery and handbags. Culers can also find Barça stickers and filters on Instagram by searching #rabbityear and join the Club's challenge on TikTok,so fans in Malaysia can participate in the Club's celebrations. Meanwhile,Culers can enjoy a variety of digital experiences including profile photos and crossover wallpapers with artist inhiu across social media. As well as Barça inspired stickers and red envelopes on WeChat,and a special rabbit collection on Meitu Xiu Xiu for Culers engaging with Barça during New Year.

This year's Lunar New Year campaign reinforces the Club's commitment to connecting with fans across Asia Pacific and creating content that resonates and celebrates cultures across the region. In 2013,Barça opened its Asia Pacific headquarters in Hong Kong and has since forged strong relationships with fans and Partners as well as grown the Club's digital presence in the region. Southeast Asia is home to more than 40 million supporters of Football Club Barcelona,making it a strategic region for the club. For instance,Singapore's dynamic and growing fan base led to strategic local presence and partnerships,the lion city hosts the only Barça Academy in Southeast Asia -training children from 6 to 16 years old- and counts with Maybank as its Regional Banking Partner in Singapore and Malaysia.

ABOUTFC BARCELONA

FC Barcelona was foundedin1899and is unique in many ways. TheClub is owned by its more than 140,000members. Due to its very special personality,Barça is recognized as being 'More than a club'. The team's distinctive style of play is projected around the world by the best players and coaches of their time in combination withClub's famous reliance on homegrown talent.

All of this goes hand in hand with its ongoing ambition to become the most admired,beloved and global sports institution on the planet. This mission is supported by such core principles as humility,effort,ambition,respect andteamwork,while the club is also famed for its commitment to society,which is channelled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than400million fanson social media,being the sports club with the most followers on social networks.