SK-II INVITES YOU TO 'SK-II SECRET KEY HOUSE' TO CELEBRATE WORLD PITERA™ MONTH

DiscoverSK-II's best-kept secrets and embark on a transformational journey towards Crystal Clear Skin* with SK-II's biggest,never-seen-before exhibition of PITERA™

TOKYO,July 19,2023 -- This World PITERA™ Month,global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition "SK-II SECRET KEY HOUSE"to unlock its best-kept secrets behind PITERA™,the Secret Key to Crystal Clear Skin*.

For decades,SK-II iconic and exclusive skincare ingredient PITERA™ has transformed the skin of millions of women,including some of the world's most renowned ones. It has empowered women to choose their skin destinies. Yet,after many years,PITERA™ remains elusive to many. Until now.

Following last year's global-scale,one-day celebration of PITERA™ at 'World PITERA™ Day' in Tokyo,Japan,SK-II is taking things to a whole new level by launching "SK-II SECRET KEY HOUSE" exhibition as part of its World PITERA™ Month,a month-long transformational journey powered by PITERA™, The Secret Key to Crystal Clear Skin*.

Located in STANDBY,BA-TSU ART GALLERY in Tokyo,the'SK-II SECRET KEY HOUSE' will hold ten of SK-II's best-kept secrets which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA™.

The SK-II SECRET KEY HOUSE will be joined by some of the world's biggest names in beauty,featuring exclusive appearances from SK-II's global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei,MINA of global girl group TWICE and Chinese actress Qiu Tian.

"I am looking forward to unlocking new secrets about SK-II and PITERA™ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don't know about," said Haruka Ayase,"I'm always excited to discover more about PITERA™ and how it can transform skin to Crystal Clear."

"I'm particularly eager about joining the SK-II SECRET KEY HOUSE because it marks the first time that I'll be meeting and interacting with PITERA™ fans in-person as SK-II's ambassador,"said MINA. "I can't wait to share the story of my transformational skin journey – I might even include more secrets of my own!"

"PITERA™ has remained unchanged for over 40 years. Yet,its miracles on skin continue to unfold and its secrets are endless. For the first time in SK-II's history,we will be handing our consumers the keys to unlock the biggest,most closely guarded secrets behind SK-II and our iconic PITERA™," shared Sue Kyung Lee,CEO,Global SK-II. "We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA™,The Secret Key."

The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29th and July 30th 2023 with limited access.

SK-II SECRET KEY HOUSE:

Saturday July 29th and Sunday July 30th

11:00am to 10:00pm

5-chōme-11-5 Jingūmae,Shibuya City,Tokyo 150-0001,Japan

*With regular use

About SK-II

For more than 40 years,SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces,but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II's iconic ingredientPITERA™,a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then,SK-II withPITERA™ has become a special secret shared by celebrities all over the world such as HarukaAyase,Tangwei,and MINA of global girl group TWICE. For the latest news and in-depth information,please visit http://www.sk-ii.com.

About PITERA™

Iconic and exclusive to SK-II,PITERA™ is a naturally derived "miracle" skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins,amino acids,minerals and organic acids – the unique composition of PITERA™ harnesses the vital force of nature and is one that can't be achieved artificially or synthetically. PITERA™ resembles skin's Natural Moisturizing Factors. Skin recognizes and welcomes it,allowing it to be absorbed quickly and deeply[1]into your skin delivering all goodness[2].

[1]Within stratum corneum

[2]Over 50 micro-nutrients