Phoenix Finance to Join Hands with Lendit China to Explore Further Possibility in Blockchain Finance

SHANGHAI,Sept. 5,2018 -- Phoenix Finance,a leading investment platform founded by the influential media group Phoenix Satellite Television,will announce appointment of Jason Jones,the co-founder of Lendit as its Global Strategy Consultant to enhance its blockchain strategy at the Lendit Fintech Conference,which will be held in Shanghai September 6 - 7.

At Lendit's Blockfin section,Phoenix Finance will present the latest vision and project lines of its ownfintech capacity and will continue to discuss the applicable scenarios of fintech business that's driven by blockchain technology. It will also release the bullet version of its Blockchain White Paper,which will project its vision for a safer and smarter financial eco-system with the help of the latest blockchain technology. During the 30-minutes planned interview with Lendit Co-founder Jason Jones,Wang Gang,SVP of Phoenix Finance and the Head of the Blockchain Research Institute,will unveil the company's strategy for reinforcing its focus on combing fintech and blockchain,as well as its plan to launch new products embedded with blockchain technologies to users outside China.

"We are excited to present our vision for how blockchain can change fintech at the Lendit Fintech Conference," Wang said. "We're eager to showcase our achievements so far and talk about how we can cooperate more closely with other institutions and experts in the industry to enrich the fintech ecosystem. We believe that by combing our strengths with external resources,we will not only create a more secure and efficient wealth management platform for our clients,but also set up a platform for incubating a greater number of promising fintech projects."

This will mark the latest participation of Phoenix Finance at Lendit,the world's leading event in financial services innovation. In April,Phoenix Finance won two awards nominations at the last Lendit forum in recognition of its achievements in fintech.

The release of its blockchain strategy represents another milestone for Phoenix Finance,which has accumulated a huge customer base among Chinese investors across the world,tapping into the global resources backed by the credibility of its parent Phoenix Satellite Television.

As an investment platform,Phoenix Finance has already witnessed RMB 80 billion worth of accumulated transactions and boasts over 8 million registered users who have made an accumulated profit of RMB 3.25 billion.

According to the White Paper,Phoenix Finance will leverage the latest blockchain technology to better meet the increasingly complex and diverse demands of its clients,who are mostly middle-class investors with investible assets between RMB 300,000 to RMB 10 million.

Blockchain technology will be embedded into Phoenix Finance's every line of business,including wealth management,funds,insurance,global investment and P2P,making each and every transaction totally transparent and traceable during the whole course,which gives clients an unparalleled investment experience.

About Phoenix Finance

Phoenix Finance,founded by the Phoenix Satellite Television Holdings Limited,is a well-established one-stop-shop investment platform that aims to provide Chinese investors around the world with top-notch financial products and services. Partnering with top-tier financial institutions to source desirable investable assets globally and attaching great importance to the application of science and technology of big data,artificial intelligent,blockchain,Phoenix Finance is able to provide a broad range of wealth management products and customized advisory services that tailored to the needs of each individual investor. Currently,Phoenix Finance's product offerings include P2P,mutual funds,insurances,overseas investment opportunities,wealth management etc. Having accumulated 8.01 million registered users,Phoenix Finance is now a leading fintech platform in China.

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