MMA CEO & CMO Summit Vietnam 2018 to Open on September 28

HO CHI MINH CITY,Vietnam,Sept. 18,2018 -- Organized by Vietnam Mobile Marketing Association (MMA),the CEO & CMO Summit Vietnam 2018 is set to openin Ho Chi Minh City for the first time on September 28,2018. With the theme "Shape the Future",the summit will be providing an opportunity to gather,connect,and share learning opportunities among business leaders and marketers from a variety of industriesthat have been using technology to build competitive advantages and sustainable business inthe recent fierce environment.

The MMA CEO & CMO Summit Vietnam 2018 will be held on September 28,2018 in Ho Chi Minh City

The future of business in the technology era 4.0

Technology plays an important role in the survival and development of many businesses. Applying technology to the right people,in the right circumstances and at the right time will help businesses bring better service to their customers. Allan Thygesen,President of Google United States,said: "Utility support is a new war for business development." As Google users are tending to search "now," he has noticed a simultaneous increase in the way marketers connect with customers. For example,Wayfair,an e-commerce site specializing in selling furniture in the United States,has allowed customers to place a virtual version of the interior into their home for review before making a purchase decision. Technology has made the connection between businesses and customers more convenient.

Broadly speaking,in fact,businesses must face and respond to the changing and rapid development of technology in the 4.0 era. The story of the application of blockchain / AI / Internet of Things in advertising marketing,changes in customer approach,performance measurement,product innovation and the impact of technology to business and social,... will be shared and exchanged directly between the leaders of the big companies in Vietnam. The sharing of Alphabeta,Facebook SEA,Fossil,SuntoryPepsico,Active,... will surely bring participants new perspectives on business issues in the digital age.

Factors of building and developing a sustainable business

In addition to technological elements,leaders are still pondering on many other issues that help businesses grow sustainably,such as corporate culture and leadership styles,people,and so on. Dara Treseder,CMO of GE Ventures,said,"Today,brands and cultures are intertwined. The brand reflects the culture and culture that reflects the brand."

The conference is also a place to capture more investment opportunities as well as how to successfully enter the business boat through the roundtable from CEOs of large enterprises in Vietnam.

Expanding the business relationship,looking for potential partners

The CEO & CMO Summit Vietnam 2018 will gather more than 300 leaders and marketers of large enterprises in different industries in Vietnam. Participants have the opportunity to expand their business relationships,seek for potential partners or prospects at the networking event. Besides,this is also an opportunity for participants to share and learn experiences from people with similar interests in business development,leading the market.

Held by MMA Vietnam for the first time

The CEO & CMOSummit isan annual event of MMA being heldworldwide. This is the first timethe CEO & CMOSummit is beingheld in Vietnam. MMA has affirmed its leadership in accelerating the transformation of mobile marketing and innovation as well as the role of connecting businesses and creating a platform for Vietnamese businesses to seek collaborative opportunities and development,through annual events such as CEO& CMO meetings. In particular,qualified marketers (C level) will be invited to the event.

Information box:

The CEO & CMOSummit,organized by MMA Vietnam,will be held on September 28,2018 at Sheraton Hotel (District 1,HCMC). CEOs and CMOs (marketers) of enterprises in Vietnam are all invited to participate in the forum.

Register at: https://www.mmaglobal.com/ceosummitvietnam2018/request-invite

Media Contact:

Doan Nguyenngoc

+84-9-1500-4143

doan.nguyenngoc@mmaglobal.com

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