Performance Marketing Playbook takes place tomorrow 2 Dec, dissecting the latest trends and strategies

HONG KONG,Dec. 1,2021 -- Taking place virtually tomorrow 2 December,Performance Marketing Playbook gathers over 500 performance and brand marketers to take a deep dive in hot topics through live panels and case studies.

Performance Marketing Playbook virtual event takes place tomorrow 2 Dec,dissecting the latest trends and strategies

Speaker line-up:

Dan Richardson,Head of Data ANZ,Yahoo

David Porter,VP Global Media,Unilever

Dhiren Amin,Chief Marketing Officer Asia,Kraft Heinz

Jessica Goodfellow,Deputy Editor & Technology Lead,Campaign Asia-Pacific

Kabeer Chaudhary,Managing Director APAC,M&C Saatchi Performance

Matthew Miller,Managing Editor,Campaign Asia-Pacific

Maria Abdull Latif,Regional Manager INSEA,Remerge

Monica Chia,Regional Experience Director,APAC,Reprise

Nathalie Pellegrini,Chief Performance Officer,Mindshare

Robert Sawatzky,Editorial Director,Campaign Asia-Pacific

Samina Seth,Co-Founder,Walee

Surekha Ragavan,Editor,Experiential Marketing & PR,Campaign Asia-Pacific

Tejas Kirodiwal,Head of Growth Southeast Asia,ZALORA

Session Highlights:

Using more nuanced metrics to determine value

Nathalie Pellegrini,Chief Performance Officer at Mindshare and Dhiren Amin,Chief Marketing Officer Asia at Kraft Heinz discuss which metrics are the most effective at proving outcomes and the vanity metrics' changes in the post-cookie era. They also examine thenewest metrics which provide richer results for performance marketers.

Tracking consumers across the funnel in a post-cookie world

Dan Richardson,Head of Data ANZ at Yahoo! details the long-termefficacy ofperformance marketing and how marketers couldmitigate risks and deliver strong results.

CMO interview: Balancing the marketing mix

David Porter,VP Global Media at Unilever shares his strategic insights into some of the big challenges in performance marketing today,where the future of the industry is headed and the trends and channels in 2022 and beyond.

PR Newswire is the Official Media Partner of Performance Marketing Playbook.

Performance Marketing Playbook will be held online tomorrow2 December. To reserve your seat for the high-level event,please register through the link below:

https://www.campaignpmp.com/page/1935606/register-now

For more details on the agenda and speakers,please contact Eleanor Hawkins,Head of Events at Eleanor.Hawkins@haymarketasia.com.

For partnership opportunities,please contact Gareth Scott,Commercial Director at Gareth.Scott@haymarket.asia.

About Campaign Asia-Pacific

Providing insights and intelligence into the ideas,work and personalities shaping the region's marketing-communications industry,Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. Campaign Asia-Pacific serves the marketing elite,those that are pushing creative advertising and communications to new boundaries,redefining brand experiences through multiple touch-points,both on and offline.

Media contact:

Betsy Wong

betsy.wong@haymarket.asia