Inaugural Xero Asia Awards celebrate excellence in the accounting and bookkeeping industry

SINGAPORE,Nov. 22,2019 -- Xero,the global small business platform,launched the inaugural Xero Asia Awards at its Roadshows to celebrate excellence in the accounting and bookkeeping industry. Award categories include Partner of the Year and Emerging Partner of the Year in the following countries and region: Singapore,Hong Kong,Malaysia and Asia (excluding Singapore,Hong Kong and Malaysia).

Inaugural Xero Asia Awards celebrate excellence in the accounting and bookkeeping industry

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Kevin Fitzgerald,Managing Director - Asia,Xero said: "The face of the accounting and bookkeeping industry has been evolving rapidly. Today,successful accountants need to embrace technology and serve as business advisors to their clients in order to stay ahead of the competition. The Xero Asia Awards were launched with the goal of celebrating the beautiful work done by accountants and bookkeepers,and their impact on small business success and the global small business economy. The winners are pacesetting practices that have demonstrated successful digital transformations and cloud adoption to lead the pack,delivering greater value add through a myriad of advisory services. By jumping on the cloud bandwagon,they have established a stronger value proposition and competitive edge over their peers,and built a foundation to support long-term growth and success."

Winners for Xero Asia Awards 2019:

Mahzan Sulaiman

Malaysia Accounting Partner of the Year

CYD & Associates

Malaysia Emerging Accounting Partner of the Year

Rosemont SGP Pte Ltd

Singapore Accounting Partner of the Year

Sleek

Singapore Emerging Accounting Partner of the Year

Logiframe

Asia Accounting Partner of the Year

Coria & Co.

Asia Emerging Accounting Partner of the Year

Fastlane Capital Limited

Hong Kong Accounting Partner of the Year

Centre O

Hong Kong Emerging Accounting Partner of the Year

Based on Xero's latest Accounting Industry Report 2020 in Singapore and Hong Kong,pacesetting firms - defined as the top 15 percent of the industry,generates 54 percent and 130 percent more revenue than regular firms respectively.

The report reveals that data automation is key differentiator in driving productivity and efficiency,with pacesetting accounting firms reducing client servicing hours by almost two fifths - from the industry average of 410 hours to 170 hours per client in Singapore,and almost 50% - from the industry average of 518 hours to 249 hours per client in Hong Kong.

Click through to download the report forSingapore and Hong Kong,or check out this articleon what is the winning formula for pacesetting firms.

About Xero Roadshow Asia

The Xero Roadshow is an annual event for Xero's partners in Asia,connecting them with product experts and partner consultants. The event aims to empower accountants and bookkeepers by demonstrating how technology adoption can help them break free from mundane tasks,focus on their business growth and provide strategic counsel to their clients. This comes at a time when accountants and bookkeepers' roles have evolved into that of a strategic business advisor with increasing digitisation and automation of previously number-crunching tasks.

About Xero

Born in the cloud,Xerois a beautiful,easy-to-use platform for small businesses and their advisors around the world. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. On the inaugural 2018 Financial Times FT1000 High-Growth Companies Asia Pacific list,Xero was the fastest growing tech company in the $200+ million segment. Xero won 'Accountancy Software Provider of the Year' at the British Business Awards in 2019,and was rated by Canstar Blue as the best accounting software in Australia from 2015-2018 and in New Zealand in 2019.

Photo - https://photos.prnasia.com/prnh/20191120/2648733-1?lang=0