Hundreds of Japanese Supermarkets to Celebrate the Anniversary of Arawana Rice Bran Oil

TOKYO,Jan. 15,2019 -- Starting from 12 January,nearly one hundred supermarkets in Tokyo,Osaka,Okinawa are going to celebrate the anniversary of Arawana Rice Bran Oil,a brand under Yihai Kerry,in Japan. Participating markets will be offering delicate snacks made with Arawana Rice Bran Oil for tasting,helping to promote the brand across Japan. It has been only one year since Arawana's debut into the Japanese market with itseye-catching "Chinese Red" giant advertisement whichonce adornedShibuya. Many years ago,most people had not heard of Chinese rice bran oils,but it has since become increasingly popular.

The Events in Matsuya Ginza,Tokyo

This isthe first time that a foreign brand of rice bran oil has won such a competitive position and high reputation in Japan within just one year,in part duethe Arawana R&D team's 10 years of dedicated research towards developing its high-quality products.

As an oldChinese old saying goes,"A one-minute performance on-stage takes ten years ofpractice." Last year,only a few retailers,including FamilyMart,LAWSON,7-Eleven,attended the launch event of Arawana Rice Bran Oil in Tokyo. One year later,nearly one hundred Japanese supermarkets willcelebrate Arawana's anniversary together. It is the constant technological innovation and pursuit of high quality that has ledArawana Rice Bran Oil's strong development.

The Arawana R&D teamdevoted 10 years to develop "Enzymatic Degumming",a patented technology for low temperature extraction,to naturally reserve the average content of both oryzanol and phytosterol,two core nutrients of rice bran oil,at 10,000 ppm(mg/kg). The technology and quality of Awarana Rice Bran Oil have reachedworld-leading levels as proven by their winning of theonly "Quality Award"at the 3rd International Conference on Rice Bran Oil in Japan (ICRBO2016).

The Poster of Arawana Rice Bran Oil Lauched in Janpan for One Year

One step a day may bea small change,but one step everyday will eventually lead to a big difference. Since Arawana will never stop chasing a higher level of innovation and quality,every step helps the development of Chinese rice bran oil in the world; In the future,ArawanaRice Bran Oil will continue to pursue recognition on the global stage.

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