MoutaiLab - A New Look at Moutai Baijiu

GUIZHOU,China,Jan. 7,2019 -- In late December 2018,Guizhou Moutaiwrapped up a successful marketing project named "MoutaiLab – Dr. Mou". The project is centered on a series of videos posted on Facebook and YouTube,in which a baijiu (white spirit) expert was invited to show Moutai fans and explain to them in simple terms how to identify quality baijiu through interesting experiments.

The four videos,which went a bit deeper from one to the next as they focused on the quality,aromas,tastes and changes of baijiu,offered a chance for more people to learn about baijiu and appreciate its unique appeal. The videos generated close to 6 million views and created lots of buzz for the brand. Search #MoutaiLab,a dedicated tag for the project,to watch the videos and get a new look at Moutai baijiu.

Over the years,Guizhou Moutai Chiew Import and Export Co.,Ltd. has been dedicated to taking the brand to a global audience. As China's signature baijiu brand,Moutai will keep up with the times,continuously expand its vision,stick to its traditional crafting techniques,and present itself on the international stage in a more disciplined and confident manner. Today's Moutai,with its unique cultural charm,serves as a demonstration of China's increasing confidence in its culture against the backdrop of a fiercely competed international market.

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