Fen Chiew - a leading Chinese liquor brand - accelerates global expansion

GUANGZHOU,China,Jan. 2,2019 -- On December 26th,FenChiewGroup,aleading Chinese liquor brand,held the global distributors conferenceof 2018in Chimelong,Guangzhou. Li Qiuxi,chairman of FenChiewGroup,directors and various regional managers,distributors from all over the world,as well as media attended the conference.This was the first global distributors conferenceof Fen ChiewGroup. Distributorsfrom Russia,Spain,Thailand and other countries attendedthe conference,several foreign distributorsspokeat the conference.

FenChiew,as a representative of Chinese mild flavor liquor,is oneof the top ten Chinese liquors. In 2018,Fen Chiewachieved double improvement of brand and performance,and in the same year,Fen ChiewGroup completed the construction of four major productlines. The series offourFenChiew products include Fen Chiew with a simple package,Panama gold prize,blue and white,and old white Fen covering different customer groups inhigh-,mid- and low-market. The domestic andinternational sales volumes improved over 2017 sales volumes.

2018was also a year for theglobal expansionof FenChiew includingdiplomatic envoys inearly spring in Beijing,the "American trilogy",the "voice of Europe",the establishment of a mild flavor winery in Canada andthe agreement with Georgia Winery in Europe.In2018,FenChiew's increased effortsin overseas markets,includedincreased overseas publicity,the establishment ofoverseas official social media accounts(Fen Chiew)on Facebook,Twitter,Instagram and YouTube,providing updates tothe brand across the globe.Fen Chiewappeared in Times Square during Christmas,sending greetings to all.

In 2019,in the face of new opportunities and challenges,FenChiewGroup will consider long-term development and the realization ofits goals; dare to innovate and make bold breakthroughs;without following thetraditionally prescribed order. It will continue to integratemarketing,so as to ensure healthy and rapid growthand business performance.Fen Chiew will focus on itscore advantages,improve brand retention,implement precise positioningto achieve future collaborations.It will also optimize resource allocation and stimulate brand vitality,so as to become a truly international brand.

View original content:/news-releases/fen-chiew---a-leading-chinese-liquor-brand---accelerates-global-expansion-300771683.html