Cocoloco Launches Singapore's First Naturally Pink Coconut Water and New Line of Nutritious Cold-pressed Juices

SINGAPORE,Jan. 22,2019 -- Cocoloco,Singapore's first raw coconut water brand,has officially launched the local market's first naturally pink coconut water,plus a new line of nutritious,cold-pressed fruit juices under its new label WhoseJuice?.

FRESH FROM THE COCONUT- ORGANIC COCONUT WATER

Both thenew juice range-- which includes refreshing tropical flavours such as watermelon,kiwi,andmango--andthepinkcoconutwaterare carefully cold-pressed to lock in the maximum nutritional value of all theingredients,and each contains zero preservatives,colourings or addedsugar.

"Now is the right time to be introducingour new naturally pink coconut water and Whose Juice? brand into Singapore as we look to satisfy the increasing local demand for better,more nutritious juice options at more affordable prices," said Cocoloco founder KelvinNgian.

Ngian continued,"A lot of coconut water and juice companies use high heat treatment when processing their products because it's cheaper. Butby doing that,they both remove most of the nutritional value from the original ingredients and change the taste of the juice. That's why,at Cocoloco,we use an all-natural,heatless high-pressure process to ensure our customers can enjoy products that are as healthy and nutritious as they can possibly be."

Recent studies have shown that the nutrients,called polyphenols,foundin many fruits and vegetables may have a range of health benefits,from improved digestion and weight management,to fighting heart disease. It has alsobeensuggestedthatnaturalcoconutwater,duetoitsrelativelyhighlevelsoftheelectrolytes potassium and sodium,could boost the body's recovery after exercise,while potassium can also help tackle high bloodpressure.

The cold-pressing process,which extracts the juice from fruit and vegetables,has been proven to preserve the nutritional value of the raw fruit more effectively than other methods making it the healthier choice.

COCOLOCO COCONUT WATER AND WHOSE JUICE? COLD-PRESSED JUICES

Pretty in Pink

A completely natural phenomenon that occurs during the high pressure cold-pressing process,it is the polyphenols,reacting with the light,that gives Cocoloco's coconut water its beautiful pinkhue.

Furthermore,the company is able to trace the origin of each and every one of the fruits ituses by working with only nam hom coconuts,particularly famous for their lightly sweet and tropical fragrance,from a single region in Thailand.

Cocoloco's pink coconut water and Whose Juice? range are available now at Cold Storage,FairPrice Finest,and online with RedMart.

"RedMart is committed to providing enterprising and unique local companies a platform to sell on our marketplace," said Pramod Nair,Food Lead Market Acquisition RedMart.

"Recently,we have seen a surge in interest for healthier alternatives across segments,and we are proud that homegrown businesses such as Cocoloco are stepping up with innovative products that cater to these growing customer demographics."

About Cocoloco

Singapore's first raw coconut brand,Cocoloco was founded in 2014 under Siam Coconut Pte Ltd (SiamCoco). Using only fresh,sustainably- sourced ingredients,with no preservatives colouringsor addedsugar,Cocoloco was the first company to introduce naturallypink coconut water to Singapore. In 2018,the company launched Whose Juice?,a range of nutritious,cold-pressed fruit juices.Cocolocois officially organic andSingapore Healthier Choice-certified.

High-Res Images of our products can be found at: https://www.dropbox.com/sh/elc4o57p68ywq1l/AACh_IXMuGnqcE8KlmifLT-ja?dl=0

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