The 28th Shanghai International Hospitality Equipment & Food Service Expo (HOTELEX Shanghai 2019) will take place April 1 - 4, 2019 in Shanghai

SHANGHAI,Jan. 30,2019 -- Hospitality and catering arefascinating people more than ever. No matter the country or the region,socio-cultural revolutions of diversity are shuffling the game,and network building with matchmaking cooperation is the key metric for HOTELEX's inimitable trademark. The 28th edition of HOTELEX,a leading hospitalityandcatering expo,will be held on 1-4 April,2019 at the Shanghai New International Expo Centre.

HOTELEX Shanghai 2019- A Full Sale Catering & Food Service Exhibition

A journey of a thousand miles begins with a single step.27 years ofexperience in hospitality and catering industry has equipped HOTELEX to become a leading seriesin catering equipment,supplies,and finding food trade events in Shanghai,with its geo-adapt shows in Beijing,Chengdu,and Guangzhou,covering the value chain including Catering Equipment Supply,Tableware,Food,Beverage,Catering Accessories,Coffee & Tea,Ice Cream,Wine & Spirits and Bakery. Once a year,HOTELEX brings together buyers and suppliers from around the country to witness the latest trends in the industry and be inspired by leaders and legends in the field.

HOTELEX 2019

Venue: Shanghai New International Expo Centre

HOTELEX Shanghai 2019 (THE 28TH SHANGHAI INTERNATIONAL HOSPITALITY EQUIPMENT & FOOD SERVICE EXPO)Date: April 1 - 4,2019Exhibit Categories: Catering Equipment Supply,Wine & Spirits and BakeryConcurrent: Expo Finefood 2019CONTINUE TO BE THE LEADING INDUSTRY EVENTHOTELEX was a huge success according to last year's figures. The expo drew a total of 146,267 trade buyers during the 4-day show,of which 5,135 came from overseas,to source from 2,500 exhibiting companies from 122 countries and regions. Compared to the year before,the number of overseas buyers has been on an upward trajectory.Prominent attendance growth was spotted in America and Australia,increasing3.2 times and 2 times respectively.The U.S. made up12.46% and Indonesia made up 20.95% of the entire overseas group. These figures confirm both HOTELEX's leadership and its influence on international markets,reflecting the extentof the expo competitiveness,and how theexpo has helped forward-thinking industry players to meet the right people."This is our12th consecutive year attending HOTELEX. The stage really makes the product service concept stand out and boosts the brand value,thereby expanding the customer base.The tight liaison between exhibitors and visitors HOTELEX has establishedhas become the symbol that best represents the show. Through thischannel,company culture and service commitment can be extensively promoted. We definitely expect more from HOTELEX and will keep rooting for it all along," commentedLina Ma,Marketing Manager of VEETSAN Commercial Machine Co. Ltd."There is no other industry event in Shanghai where the entire industry gets under one roof atthis kind of scale," said MingMei Yi,General Manager,Shanghai Jincheng Refrigeration Equipment Co,Ltd

HOTELEX Shanghai 2019 will be held on 1-4 April,2019DECIPHER THE NEW CONSUMER'S TRENDSThe economy hub of the country,Shanghai,has a large and growing population as well as amulti-culture transformation led by international business and year-round tourism. The huge market is becoming increasingly sophisticated,and there is no doubt that food and hospitality are at the core of future developments. As the industry pioneer,the maintask for HOTELEX is defining its innovative rolein overcoming the 21st century challenge of adjusting to the current oscillating market while expanding it toan international level. This includes liaising among government associations,chambers of commerce,social media and,most importantly,managing the relationship between buyers and suppliers for a bright and promising future of the industry. Many questions were explored such as: How can consumer expectations be satisfied? What influence does product innovation have on each market? What value does HOTELEX bring to the industry?The expo targets specifiers,buyers and food service operators,including a significant number of purchasers from restaurants and pubs,hotels,caterers,attractions and institutes,as well as attracts an equally impressive turnout from key distributors,delegates,retail dealers,purchasing managers,etc.Innovative Events and ChampionshipsDesigned to promote and encourage new ideas in the market place,HOTELEX 2018 had an amazing range of more than 30 "events within the event",whichhelped to draw a record crowd andplaced strategy at the heart of HOTELEX. The show floor was full of excitementand it was apparent that theexhibitors were having a successful eventas the onsite rebook rate for this year ishigh. The show continues to deepen catering and hospitality knowledge by launching creative concurrent events and campaigns from the catering field to the hospitality area.Coffee and food have always been the main attractionsat HOTELEX,and to successfully deliver such a mixing banquet determines whether the Shanghai Coffee & Wine Festival can reap a second victoryin a row. With over 80popular domestic and overseascoffee stores stationed in this big market,a resounding yes was given by coffee enthusiasts,foodies and fashionistas plus a slew of media and reporters eager to spread the exotic coffee culture and derivative market to the world.2019 Events List:Shanghai Coffee Festival,China Barista Championship,China Latte Art Championship,China Brewers Cup Championship,China Cup Tasters Championship,China Coffee Roasting Championship,WCE All Star,China Master Bartender Competition,Shanghai International Fashion Drinks Competition,World of Bread Contest China Selection,Shanghai Pizza Master Competition,CLW Patisserie Elite Competition,China Gelato Championship,Pizza & Pasta Arena,HOTELEX "The Rising Star" Chef Competition,and Art & Science Kitchen Lab.

More than 30+ fantastic events will be organized in HOTELEX Shanghai 2019LEARN ABOUT THE LATEST PRODUCTS AND INDUSTRY TRENDS Ever faithful to its principle "Be the Best",HOTELEX has decided to move the section of hotel facilities and supplies to Hotel Plus – Phase II from last April given the soaring growth results in concentrating on market segmentation in order to better serve the customer. To shine light on the most ground-breaking exhibition in the field and provide unparalleled media coverage,HOTELEX Shanghai 2019 will be inaugurated with a plethoraof events paying tribute to gastronomic specialties as well as the movers and shakers of the hospitality field.Visitors can look forwardto the most exciting line-up of speakers and exhibitors andexhibitors will find plenty ofpotential buyers and unmissable customers. The positive results in matchmaking at HOTELEX gives exhibitors an incredible opportunity to expand visibility and media exposure.Visitors can openup communicationswithglobal industry playersand impress the world. For those with an innovative product,exhibiting at HOTELEXcan make a real difference in its success.

More than 2,500 global exhibitors and over 150,000 buyers will participate in HOTELEX Shanghai 2019THE GATEWAY TO THE BIG LEAGUEThe updated concept of "Being Competitive and Professional" will bring about a wholenew level,connecting suppliers and professional buyers closely.HOTELEX 2019 will bring even greater variety,integrating nine sectors covering the entire hospitality and catering value chain,including Catering Equipment Supply,Wine & Spirits and Bakery.Additionally,the expected exhibition space is reaching 250,000m2,filling the whole Shanghai New International Expo Centre with 17 indoor halls and 6 outdoor halls. 2,500 exhibitors and over 150,000 professional visitors all over the world are expected to participate.To improve the exhibition's soft power,HOTELEX keepsimproving its underlying prospects. Featuringcompetitions,displays and forums,HOTELEX is an influential ally of the industry,helpingcompanies to shape their brand.HOTELEX is honoured to be authorised to hold various outstanding world-class competitions,throughwhich,furtherattention will be attractedfrom all over the world.Expo applications are free andregistration is simple; There's no better time than now to get prepared,grasp the valuable opportunity to present products to the world,and start networkingwith over 150,000 global players.For free tickets,please register online:http://sinoexpo.ubmonlinereg.com.cn/Registration/default.aspx?fid=858&lang=en&source=pressrealeaseContactMr. Alex Ni

Tel: +86 21 3339 2242

Email: alex.ni@ubmsinoexpo.comPhoto - /20190129/2359609-1-a

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