Thailand's Royal Umbrella Rice Participation to Taste of Hong Kong Food Festival Hailed a Success

BANGKOK,March 29,2019 -- Royal Umbrella,the world-renowned brand of Premium Thai Hom Mali rice (Jasmine Rice),for the first time this year partnered with Taste of Hong Kong,allowing the thousands of food lovers who attended the festival to match the fragrance of Thai Hom Mali rice with the flavors of exquisite cuisine made by the world's best chefs.

Royal Umbrella Rice,or "Khao Tra Chat" in Thai,is well known by gourmets around the world for its fragrance,fluffy texture and for its high quality which ensures that it is as good for health as it is delicious.

Joining as Official VIP Lounge Partner,Royal Umbrella is the only Thai brand to associate with this prestigious annual culinary event. Taste of Hong Kong held its fourth edition in stunning outdoor surroundings at Central Harbourfront during March 21 to 24 and was attended by more than 24,000 participants. The event is held in key cities around the globe,such as London,Rome,Paris,Dubai and Melbourne.

"It is a great honor for Royal Umbrella to have been selected to be part of this prestigious event,which marks an important new step in our strategy to gain wider brand recognition for the full range of Royal Umbrella products in the global market," said Sumeth Laomoraphorn,Chief Executive Officer of C.P. Trading Group Co.,Ltd.,a unit of Charoen Pokphand Group,or C.P.

C.P.,Thailand's largest food producer and the leading agro-business conglomerate in Asia,is selling rice to more than 100 countries. Royal Umbrella's strategic markets include mainland China,Hong Kong,the United States,the United Kingdom,Italy,Sweden,Singapore,Philippines,Malaysia,Saudi Arabia and Kuwait.

"Thai cuisine is well-known throughout the world and Thai Massaman Curry has been ranked as one of the world's most popular dishes. In this event,we selected Massaman Mutton Curry served with Thai Hom Mali rice and Mango Sticky rice as our signature menu," Sumeth said. In addition to these authentic Thai dishes,Royal Umbrella also offered visitors Thai-fusion food prepared by Hong Kong Chef Leslie Law,including Jasmine rice risotto,Baked rice and egg frittata,Chocolate and cranberries rice pudding cake,Rice and banana smoothie.

Royal Umbrella Rice focuses on quality and sustainability from Farm to Table. Under the motto "Rice is life",it enhances the living of the Thai farmers and raise their income through sustainable farming. The company uses advanced technology and the highest global standards,guaranteeing full traceability. C.P.'s rice trading business is a member of the Sustainable Rice Platform (SRP),a joint effort of the UN Environment and the International Rice Research Institute (IRRI).

This commitment to the highest quality has enabled Royal Umbrella Rice to receive many awards over the years,including the World Best Rice Award from the World Rice Conference,and several other awards in Thailand and in Singapore.

Contact: C.P. Trading +6626467200

Email: contact@cptrading.co.th

Website: www.khaotrachat.com/international/

Video - https://cdn4.prnasia.com/002071/mnr/video/20190329CPTrade.mp4