Hanwoo exports to Hong Kong average to 20% increase annually

SEOUL,South Korea,May 3,2019 -- According to Hanwoo Board,the export of Hanwoo (Korean beef) to Hong Kong has recorded an average increase of approximately 20% annually since 2015. To bemore precise,the total amount of export was46 tons in 2016,57 tons in 2017 (up 24%) and 65 tons in 2018 (up 14%).

Hanwoo's status in Hong Kong has only been growing since it was first introduced in 2015. Ithas successfully strengthened its presence through consistent promotional activities where marketing effortswere activelyput into place by the Hanwoo Board.

In May 2018,Hanwoo BoardinvitedHong Kong beefdistributors to South Korea for a comprehensivebriefingon Hanwoo'srelated industries. The aim was tobuild a stronger distributor network thatcan stimulate the exports andboost the sales of Hanwoo in Hong Kong.

Later in October 2018,Hanwoo Board hosted a week-long local Hanwoo Beef Festival in Hong Kong,during which their mobile pop-up stores at major districts such as Tsim Sha Tsui,Causeway Bay and Mongkok went viral.

Hanwoo beef festival week pop-up stores -- October 12-14,2018

Apart from operating pop-up stores,a series of online and offlineevents were organized during the Hanwoo Beef Festival,including cow-shaped coin bank giveaways and tasting sessions.

A14-dayHanwootasting event was alsoheld from November 15-28,2018,whichhas received numberous favourable reviews. Local department store customers were provided with an extraordinary opportunity to taste up to 130 kg of Korean beef at AEON Konhill and Whampoa stores.

To reinforce its local marketing efforts and strengthen the status of the Hanwoo industry in Hong Kong,Hanwoo Board has joined hands with the Korean Consulate General in Hong Kong and aT Center Hong Kong branchin organizing K-Food Fairs featuring Hanwoo beef. South Koreangirl group "Mamamoo" was also invited toine of the events,attracting more attentionwith their celebratory performance.

In terms of CSR efforts,Hanwoo Board has also planned and organisedthe "Hanwoo Christmas Party"with the Korean Cultural Center in Hong Kong last year. All proceedings receivedfrom the party were donated to charitable organizations.

Speaking of the success,Hanwoo Board said,"Growing at approximately 20% each year is a cleartestament of the excellent quality of Hanwoo. Its taste isenpar with top quality beef from any countries in the world. We will continueour promotional efforts in Hong Kongso that more people willknow about this delicious option."

Hanwoo Board is planning to set up a separate booth atthe "Restaurant & Bar 2019 Fair" to be held from September 3-5,2019in Hong Kongto provide a platform for exchange to importers. It also plans toparticipate in the "Wine & Dine Festival" to be held from October 31 to November 3 this year to furthertap into the high purchasing power market. Cooking classes for restaurant workers,such as hall managers and chefs,are expected to take place to support the quality deliverables to more beef lovers in Hong Kong.

About Hanwoo Board

The Hanwoo Board,which has been promoting Korean beef since 2015 in the Hong Kong market,was founded in May 2005 for the purpose of stable support of Korean beef industry. Their main jobs are promoting consumption of Korean beef,improving distribution,providing relevant training,information,and researching,as well as stabilizing supply and demand of Korean beef,and so forth.

Media contact:

BRANDFUTURE

Ms. Lee Yunbok (YB) Senior Communication Director,yunbok.lee@brandfuture.co.kr

Ms. Hyun Jeong-EunA.E,jeongeun.hyun@brandfuture.co.kr

Photo - /20190503/2451021-1