Temptations(TM) Introduces a World-shaking Phenomenon in Malaysia

KUALA LUMPUR,Malaysia,May 6,2019 -- With the rise of cat loving individuals in the country,Mars Foods Malaysia Sdn Bhd is proud to announce the launch of TEMPTATIONS™,the World's No. 1 Cat Treats that comes in five irresistible flavours. The kibble-like cat treats are made of a scrumptious shell that is crunchy on the outside with a soft and meaty centre; making it so irresistible that cats keep coming back for more.

Cats are one of the most commonly owned pets in Malaysia with many treating them as part of the family. However,their characters can be sometimes difficult to understand as they are strongly inclined towards individualism and may not respond the way we expect or want them to. But this does not stop cat owners from constantly trying to bond with their feline friends.

"The bond between pets and their owners are equally as important to us as providing high quality pet food. Though cat owners have come to terms that their feline friend does as it pleases and shows affection unexpectedly,deep inside there is still a longing to bond with their cats and have them come running when they see them. That is why we saw TEMPTATIONS™ as the perfect fit for cat owners. We believe that the treats spark fun,shared,and entertaining moments between cats and their owners as a simple shake of the freshly sealed palatable pouch will lead the cat running in their direction," said Justin Lim,Country Director of Mars Petcare Malaysia.

He added,"We understand that cats need a little motivation to come over to their owners and we believe that TEMPTATIONS™can be that motivation. At the core of our brand,we hope to be able to make the world a better place for all cats and their owners,and we know that pet enjoyment and nutrition are key to a pet parent's choice of food or even treats for their feline friends. TEMPTATIONS™ cat treats were created with both cats and humans in mind. For cats,we chose their favourite flavours and made them into the best tasty little bites that they can't resist; for cat parents,we formulated the treats to contain no more than 2 calories per treat so that they can give their cats the right amount of treats while bonding with their cats in return."

TEMPTATIONS™is now available in pet shops and e-commerce stores in Malaysia with a recommended selling price of RM8.50. The irresistible cat treats that are tasty and crunchy on the outside with irresistible soft centre comes in re-sealable pouches to keep your cat treats fresh. It is available in the following flavours:

TEMPTATIONS™️Creamy Dairy Flavour 85gm

TEMPTATIONS™️Tasty Chicken Flavour 85gm

TEMPTATIONS™️Tempting Tuna Flavour 85gm

TEMPTATIONS™️Savoury Salmon Flavour 85gm

TEMPTATIONS™️Seafood Medley Flavour 85gm

For more information about TEMPTATIONS™️,please visit https://www.facebook.com/TemptationsMalaysia.

* Source: Nielsen Retail Measurement Service for the Cat Treats segment of Petfood for Total Defined Global Mass Market (29 markets) for the period of 12 consecutive months November 2018.

For further enquiries please contact:

Andrea Chong

Eugenie Lim

Venoshia Vellasamy

andrea.chong@effem.com

eugenie@bonseyjaden.com

venoshia@bonseyjaden.com

+603 7711 8000

+603 2715 7736

+603 2715 7736