OmniMeat Retail Pack Launches in Singapore

SINGAPORE,Dec. 18,2019 -- Green Monday is a Hong Kong-based social venture that aims to tackle climate change through promoting a healthier,more sustainable plant-based lifestyle. Green Monday successfully launched in Singapore in November 2018,empowering the local community with sustainable,innovative and wholesome food choices,gaining support for Green Monday's once-a-week plant-based meal philosophy.

One of the highlights in Singapore's movement launch was the simultaneous launch of the game-changing OmniMeat. Within a year's time after the OmniMeat launch,Green Monday has been receiving a great number of requests for the launch date of OmniMeat Retail Pack. To cater to the popular demand for the Retail Pack,Green Monday is pleased to announce that OmniMeat Retail Pack is now available in various locations across Singapore.

OmniMeat Retail Pack is now available in Singapore.

OmniMeat enters popular retail outlets

The debut of the OmniMeat Retail Pack opens up the product to new channels,making the product even more accessible to Singaporeans. Customers can now purchase the vegan OmniMeat hassle-free and create their own healthy dishes with this protein-rich alternative.

The OmniMeat Retail Pack is now available at FairPrice,ShengSiong,HAO mart,Prime,Yes Natural,Four Seasons Organic & Speciality and Redmart.com.

"The name of OmniMeat means it's omni-purpose in application. In terms of texture,it is succulent,tender and juicy and can be seasoned in many ways. It perfectly caters to Eastern flavors and culinary cultures. The versatility of OmniMeat is a dream to both vegetarians and meat-lovers as they can freely and creatively incorporate it into infinite healthier and more environmental friendly recipes," said David Yeung,Founder of OmniMeat and Green Monday.

Special promotional offers are available from 12 December 2019 to 31 January 2020. Customers can purchase the OmniMeat Retail Pack for the special price of S$6.75 (original price: S$7.55). Upon purchase of two packs of OmniMeat,customers will receive a free OmniMeat Recipe Booklet; upon purchase of four packs of OmniMeat,customers will receive a free OmniMeat Recipe Booklet and a Cooler Bag. Free gifts are available on a first come,first-served basis (while supplies last). Gift Mechanism is not applicable on any purchase from Redmart.com.

Plant-based OmniMeat helps create a more sustainable Singapore

According to a recent study conducted by the Agency for Science,Technology and Research (A*Star) and Deloitte earlier this year,red meats contribute about 40 percent of greenhouse gas emissions. Environmental impact of meats is also the most severe. Substituting red meats with plant-based protein is a more sustainable alternative that can help solve the climate issues at hand,particularly in lowering food-related greenhouse gas emissions.

As a global change maker,Green Monday strives to tackle global environmental and ethical issues through advocating sustainable,healthy and mindful living to the public. Through the launch of the OmniMeat Retail Pack in Singapore,Green Monday can continue to advocate for a more sustainable future,paving the way for Singaporeans to reduce their carbon footprint and join the global "green" movement.

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{About OmniMeat}

OmniMeat was developed by food-tech company Right Treat,a subsidiary of Green Monday. An established food science team in Canada spent two years of comprehensive research to create this nutritionally superior meat substitute,comprised of a proprietary blend of plant-based protein from peas,non-GMO soy,shiitake mushrooms and rice for complete protein. It contains 0mg cholesterol,is antibiotic-free,hormone-free,cruelty-free,and 86% lower in saturated fat and 66% lower in calories than traditional pork,while being much higher in fiber,260% higher in calcium and 127% higher in iron. Since its launch,OmniMeat has won support from renowned chefs around the globe. Numerous restaurant partners have launched dedicated OmniMeat menus,including Ming Court at Cordis Hotel Hong Kong,One Harbour Road at Grand Hyatt Hong Kong,Shatin 18 at Hyatt Regency Hong Kong Shatin,You & Mee at Grand Hyatt Erawan Bangkok and Baan Thai Family Recipe Restaurant,headed by a Michelin-starred chef. OmniMeat has also launched in Singapore and Taiwan with tremendous success,with many hotels and restaurants redesigning their local dishes with OmniMeat.

{ About Green Monday }

Green Monday is a multi-faceted award-winning social venture group that aims to tackle climate change,global food insecurity and public health issues.The once-a-week plant-based meal philosophy of Green Monday is practiced by over 1.75 million people at its origin in Hong Kong and has spread to over 30 countries. The overall mission of the group is to "Make Change Happen; Make Green Common" by innovating solutions that can empower the world with sustainable and wholesome plant-based choices.

For media enquiries,please contact:

Ms Dorothy Ma

Development & Communications Manager,OmniMeat & Green Monday

Tel: +852 9099 7997

Email: dorothy.ma@greenmonday.org

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