K-Food, Crossing Borders with aT's Global Star Marketing Campaign

SEOUL,South Korea,Dec. 14,2020 -- The Ministry of Agriculture,Food and Rural Affairs (Minister Hyeon-su Kim) and the Korea Agro-Fisheries & Food Trade Corporation (aT,President Byung Ho Lee) came together with various notable Hallyu stars (Korean celebrities) to expand the exports of Korean agri-food companies in need of assistance from the prolonged pandemic.

K-Food,Crossing Borders with aT’s Global Star Marketing Campaign

Korean agri-food companies struggle from low brand awareness from foreign consumers. Thus,they face difficulties when lined up with similar companies and products in foreign countries. In addition,online marketing support is becoming a crucial factor in the post-pandemic era. In such situation,aT's marketing campaign greatly helps Korean agri-food companies.

In 2020,various global stars such as Yeo-jeong Cho,Siwon Choi,Rowoon,and Sung Hoon participated in the campaign. Notably,Siwon Choi from the boy group Super Junior further marketed the campaign and Korean agri-foods by posting a making film on his personal YouTube channel. In addition,many top-notch influencers who are interested in Hallyu culture and Korean agri-foods also participated,successfully attracting the interest of local consumers.

With the campaign,aT expects that the export of Korean agri-foods from Korean companies will continue to rise.