Peruvian superfoods and national brands on Chinese JD.com

LIMA,Peru and BEIJING,Feb. 9,2021 -- In November,Promperu launched new superfood and national brand promotion activities in China,culminatingDecember 1st,when Chinese consumers couldpurchase original Peruvian products on JD.COM.

During the first event,on November 28th,solar eclipse critic Dai Tata,space and food explorer Brian Tan,and well-known chef Eduardo Vargas linked upin thethe Gourmet Library tolive-stream. The public encountered a display of foods,such as quinoa,avocado,blueberries,white prawns and other superfoods. But also,high-altitude coffee and piscospecialties.

The main featured dish in the live-streamwas a new take on the classic paella. Reinvented with quinoa and prawn fried rice to suit the Chinese consumers. Nowadays,quinoa is also recognised as one of the most nutritious foods in the world.

On December 4th,the second live-stream of Peru's national brand promotion took place. Travel expert Shenwei shared his fascinatingpersonal experienceswhiletraveling inPeru. A country rich in culture and food.

On the same daythe Peruvian Export and Tourism Promotion Committee cooperated with the Shanghai landmark Oriental Pearl ona ten-day "Discover Peruvian Flavor" activity at the Oriental Pearl's 267-meter revolving restaurant. The restaurant presentedPeruvian cuisine made with Peruvian superfood ingredients to the audience.

In addition,12 screens around the Plaza of the Oriental Pearl Tower and the large LED screen on the top of the old Shanghai No. 8 restaurant have shown multiple images of Peruvian national brands. Moreover,38 pictures of Peru's export products and tourist destinations was displayed on the 4-meter ring corridor in the Oriental Pearl Tower.

APeruvian promotional film was also displayedthroughout16 subway lines and 58,000 mobile TV screens of 9,500 buses in Shanghai. The film helpedthe public,through images,tounderstand the customs of Peru.

The Peruvian government and the Peruvian Export and Tourism Promotion Committee finally invited the famous Eduardo Vargas to continue live streaming under the theme "Discovering the flavour of Peru" in Yu Carden. Peruvian cuisine can become more approachable for the average consumer.

2021 is the 50th anniversary of diplomatic relations between Peru and China. From the beginning of the year,Promperu will continue featuringstories about Peru and the ancient Inca Empire to Chinese people.