Italy is the fastest-growing market in Europe for plant-based food and sustainability products

Close to €600,000 donated to Italian sanctuaries as part of abillion's giving program

MILAN,June 7,2022 --abillion,the digital platform promoting sustainability,has released an Italian version to better cater to one of their fastest-growing communities. Current members are now able to fully experience the different functionalities of the app in their native tongue with a simple switch in language settings while new downloads will be directed automatically to Italian.

No stranger to the fast-growing vegan market,abillion's Italian community account for just over 600,000 reviews of vegan foods and products since their launch in 2018. Tied to abillion's flagship program,the "Giving Program",US$1 or €0.93 is given for each verified review; members are able to dedicate this amount to a non-profit organization of their choice within abillion's global network. Over 60 nonprofit organizations within the abillion network are focused on the rehabilitation and rescue of animals,protection of the environment and food security.

As a result of the "Giving Program",Italian members have managed to amass over €600,000 worth of donations that have gone on to benefit sanctuaries likeRifugio MilettaandSantuario Capra Libera Tutti,two of the largest beneficiaries in Italy.

The launch of abillion's Italian version is a small step towards building a global community. In the near future,abillion aims to further localize its content for other markets,and extend its reach by implementing diversified features like marketplace.

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About abillion

At abillion,we're working to drive a global movement for plant-based food and earth-friendly products. abillion is a digital platform that assists people that want to make sustainable choices. Using the abillion app,members can discover vegan food and vegan and cruelty-free products. abillion,launched in 2018 by CEO Vikas Garg,is unique in harnessing social media for social good. Whenever a member chooses sustainability and shares a review,the member is rewarded with a donation that can feed a hungry child,plant a tree or save an animal life.

The abillion app has been downloaded by over one million people around the world and through its giving program,the company has donated close to US$2 million to life-saving causes around the world. abillion members from over 160 countries have contributed to nearly 2 million reviews of vegan dishes and vegan and cruelty-free products. Consumer reviews,along with consumer insights,are shared with business owners,influencing more than 170,000 brands worldwide to offer more sustainable options.

We're social media for social good.

Website: www.abillion.com