J-LEC Unveils NHK TV Program "The Masterfully Marbled World of Japanese Wagyu Beef"

TOKYO,Jan. 31,2023 --The Japan Livestock Products Export Promotion Council (J-LEC) is honored to announce the production and broadcast of a program titled "The Masterfully Marbled World of Japanese Wagyu Beef" on NHK WORLD-JAPAN on February 1. The NHK program being released introduces the profound world of Wagyu beef and its global appeal from the stage at the "Wagyu Olympics," one of Japan's largest food-related exhibitions.

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Wagyu is globally renowned for its melt-in-your-mouth fat,fine marbling,tender texture,unique aroma and delicate,mellow flavor unique among cattle breeds. Developed through selective breeding and original Japanese methods,Wagyu is regarded as some of the best beef in the world.

In 2022,Kagoshima Prefecture hosted the 12th National Competitive Exhibition of Wagyu,also known as the Wagyu Olympics,the largest Wagyu beef competition in Japan,and 438 cattle qualified from 41 prefectures in Japan gathered for the breeding cattle division. This competition is held once every five years in different locations in Japan to determine which Wagyu production farm is leading the continued pursuit of the world's highest-quality beef.

Tracing the history of the Wagyu Olympics over the past half-century reveals a transformation of working cattle in rural areas that were selected to be genetically improved into beef of the highest quality,subsequently becoming one of Japan's major exports. In 2021,Japanese beef export value exceeded 50 billion yen (approximately 500 million USD according to the exchange rate at the time). The Japanese government has set a goal of tripling that value by 2025. Wagyu is expected to set a new standard for increasing exports of other Japanese products related to agriculture,forestry and fisheries,as well as Japanese food and culinary exports. Also,regarding modern trends in global health consciousness,Wagyu beef's fat content has become valued as a positive indication of "quality over quantity."

In Japan,each head of Wagyu cattle is individually traceable under a certified system,and its meat quality grading and pedigree are strictly controlled by a certification organization. The information can be easily accessed by scanning QR codes on Wagyu beef that are provided by J-LEC.

Japanese Wagyu beef,with its distinctive marbling,has become the standard for top-quality beef among high-end consumers in Asia,and is increasingly in demand in Europe and the United States.

Broadcast details

- Date: February 1,2023

- Time: 2:30 - 3:00,7:30 - 8:00,13:30 - 14:00,19:30 - 20:00 (UTC)

- URL: https://biz.jibtv.com/programs/the_masterfully_marbled_world_of_japanese_wagyu_beef/

About Japan Livestock Products Export Promotion Council (J-LEC)

J-LEC is a Japanese organization consisting of multiple local municipal representatives and sharing information with the world about Japanese livestock farming and the meat and egg production industries.

Website: http://jlec-pr.jp/en/

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