2024-11-18 10:27:25
Author: United Imaging Healthcare Co., Ltd. / 2023-07-22 20:26 / Source: United Imaging Healthcare Co., Ltd.

United Imaging Flips the Script on its Events Program for 2022, Reveals Expanded Sales Force and U.S. Growth

ItsnewAEUniversityalsotrainsnewsalespeopleonthecompany'suniquetakeonmedicalimagingpurchasing.

HOUSTON,May 3,2022 -- United Imaging,a global leader in advanced medical imaging and radiotherapy equipment,said that it has enhanced its U.S. domestic events program in 2022 as it also welcomed a new class of sales hires to meet growing customer demand.

United Imaging revealed significant growth,just three and a half years after officially launchingcommercial activity in the U.S. This growth came while the company also maintained a 96%customer satisfaction rate in 2021,with 100% of annual survey respondents saying they are either"extremely"or"very"satisfiedwiththecompany'ssupportacrossallfourofthemodalitiesinwhichitoperates.

"The way we've been growing is very intentional," confirmed Jeffrey M. Bundy,Ph.D,CEO of UnitedImaging Healthcare Solutions. "Because we are so focused on our mission of Equal Healthcare forAll™,we have to prioritize customer success no matter what our rate of growth is or how quickly wescale." He went on to say that United Imaging has hired so far this year at triple its normal rate"Obviously many of those are in our service organization for reasons I just mentioned,but then weare also in a great position to hire new salespeople,so we have done that too. Finding new teammembers who are passionate about our mission is one of the most important things in which IinvestedtimeinQ1."

United Imaging's Universitytrains its new AEs on how the company approaches medical imaging,whichisdifferent fromthetraditionalwayofdoingbusinessin theindustry.Beforelearningaboutourproducts and services,new sales hires learn about the company they just joined: the mission,theculture of how customers are taken care of,how collaboration happens,and how the company isbuiltforthemodernworld by sustaining ahigh degreeofvertical integrationandsupplychaincontrol. They also spend significant time learning about how United Imaging leverages that structureto help protect their customers' investments in their equipment through programs like SoftwareUpgrades for Life™ where all software functionality is provided for each scanner throughout itslifecycle.

United Imaging has been bringing a steady stream of more than 200 visitors a year to its 100,000square foot factory and showroom complex in Houston to share these benefits with customers andalso show off the technology,and this pace is increasing. These visits happen both in-person andvirtually,and have contributed to a change in how the company approaches tradeshows too."Because of our footprint in Texas,which is the most incredible 'booth' we could ever have and veryunique in the U.S.,and also the way we saw COVID-19 change travel in our industry,we continue totake a very deliberate approach to tradeshows," said Krista K Stein,VP of Marketing &Communications for the U.S. "We see tremendous value in partnering with organizations like RSNA,AHRA,ISMRM,SNMMI,and others,but that doesn't always mean having a booth and sending equipment. We're tailoring our approach to each year and event,and you'll see us do very differentthings with each of these organizations in 2022." She went on to say that United Imaging has alsoincreased the number of smaller shows it attends in the U.S. to put all the recently-hired "feet on thestreet" out there,citing exhibiting at ASRT coming up for the first time,as well as regional chaptershows of various organizations. The company also got involved with the Greater HoustonPartnershipandsomeofits meetingsthisyear.

"Let's just say that you're going to see us everywhere," commented CEO Bundy. "In fact,we neverreallystoppedseeingourcustomersinpersonwhentheyneeded us–wejust didit very safelyandfollowing recommended guidelines. The fact that so many other companies are just now comingtogether for the first time and just now getting out and about again makes me very proud that wefound a responsible way to have internal and customer interactions throughout the past couple ofyears that were as close to normal as they could be. The past two years solidified our base and ourgrowth,andis thefoundationforwhatishappeningin2022."

ABOUTUNITEDIMAGING

AtUnited Imaging,wedevelop andproduceadvanced medicalproducts,digital healthcaresolutions,andintelligentsolutions thatcoverthe entireprocessofimaging diagnosisand treatment.Foundedin 2011,our company has subsidiaries and R&D centers across the world. Our North Americanheadquarters in Houston includes our corporate offices,factory,product showroom,service trainingcenter,and service parts distribution center. With a cutting-edge digital portfolio and a mission ofbroader access tohealthcarefor all,wehelpdriveindustry progress andboldchange.

Tolearnmore,visit united-imaging.com orfollowuson LinkedIn andTwitter @UnitedImagingHC.

United Imaging Flips the Script on its Events Program for 2022, Reveals Expanded Sales Force and U.S. Growth

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Tags: Health Care/Hospital Medical/Pharmaceuticals Pharmaceuticals

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