MAYBELLINE NY LAUNCHES FREE MENTAL HEALTH TRAINING IN COLLEGES

Brave Talk is a global college training program designed in partnership with mental health experts to give students the tools to support those around them experiencing anxiety or depression

NEW YORK,Oct. 10,2022 -- More than half of first-year college students (54%) frequently felt anxious since starting college – and 60% don't turn to professionals for help*. They turn to their friends. To encourage conversation and ensure support is accessible to all,Maybelline New York has partnered with The Jed Foundation (JED),to create Brave Talk,a free expert-developed training designed to give students the skills to support their peers who may be struggling and help connect them to care.

"At Maybelline we believe that mental health is health,but we know that when people are struggling,they turn to those they trust first. We created a program that would put 1:1 support for mental health into everyone's hands. With Brave Talk,we believe more people will feel heard,supported,and aware of the resources available to them." said Trisha Ayyagari,Global Brand President,Maybelline New York Worldwide. "We passionately believe no one should have to struggle alone."

Brave Talk builds on the #1 beauty brand's Brave Together program launched in 2020,dedicated to helping destigmatize anxiety and depression worldwide and making 1:1 support accessible to all,in partnership with mental health nonprofits around the world. Brave Together is committed to reaching 1 million people with 1:1 support and donating $10 million to mental health causes by 2025.

WHAT IS BRAVE TALK?

Created in partnership with JED's clinical experts,Brave Talkis a free 90-minute scenario-based training designed to be delivered by college staff that will educate students on how-to spot the signs of someone who is struggling,how-to support them and how-to connect them with appropriate help. Brave Talk's goal is to build a culture where students can feel heard and cared for.

"JED knows that creating a culture of caring around young adults is protective for their mental health. Brave Talk will open up much-needed conversations about mental health on college campuses while encouraging students to not only look after their own emotional well-being,but also look out for one another," said JED CEO John MacPhee. "Making these types of resources available to college students is more important than ever,and we are proud to continue our partnership with Maybelline,and thankful for their commitment to breaking down barriers in mental health care access."

Brave Talk is created with a memorable frame and includes "Brave Steps" to allow anyone to remember how start the conversation with a friend. 

 Maybelline will kick off the Brave Talk pilot this month at New York University,followed by theS Jay Levy Fellowship for Future Leaders at The City College of New York and Queens College as well as internally with Maybelline NY and L'Oreal Group employees. In 2023,the training will be available for free to all colleges nationally (in the US) and globally.

If your college would like to learn more about Brave Talk,contact workshops@jedfoundation.org.

About Maybelline New York

Maybelline New York is the number one cosmetic brand in the world,available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge,Maybelline New York's mission is to offer innovative,accessible,and effortless cosmetics for all. In 2020,Maybelline introduced Brave Together,a long-term program to support anxiety and depression and help everyone,everywhere to bravely take on their world. Brave Together provides critical one-on-one support,an online education hub,a variety of programming to help destigmatize the conversation around mental health and has committed to donate $10 million over the next five years to global and local organizations. For more information log on to www.maybelline.com or www.maybelline.com/bravetogether.com.

About JED

JED is a nonprofit that protects emotional health and prevents suicide for our nation's teens and young adults. We're partnering with high schools and colleges to strengthen their mental health,substance misuse,and suicide prevention programs and systems. We're equipping teens and young adults with the skills and knowledge to help themselves and each other. We're encouraging community awareness,understanding,and action for young adult mental health.

*Source: Healthy Minds Study Fall 2020 Data Report