Bayer Taiwan Company Ltd. and Berocca Honored at the Asia Pacific Enterprise Awards 2022 Taiwan

SINGAPORE,Jan. 3,2023 --The Asia Pacific Enterprise Awards (APEA) 2022 Taiwan is pleased to honor 34 outstanding business leaders and enterprises for their commendable dedication toward spearheading Taiwan's economic recovery and development. Presented by leading regional NGO Enterprise Asia,the APEA is the most reputable award recognition program recognizing entrepreneurial excellence across Asia. The APEA aims to congregate exemplary business leaders and enterprises across Asia into one unparalleled platform for fostering the continuity of sustainable entrepreneurial growth in Asian economies.

Bayer Taiwan Company Ltd. (Bayer) is among the award recipients under the Corporate Excellence category in the Healthcare,Pharmaceutical & Biotechnology industry.

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to overcome the challenges presented by a growing and aging global population.

Bayer stands for equality and diversity - "Respecting Your Right To Be You." Bayer employees will have the opportunity to show support in solidarity through a month-long "Be Proud. Be Bayer." social media campaign featuring some of its LGBT+ colleagues. The campaign is arranged by BLEND,the global business resources group at Bayer and Taiwan's inclusion and diversity committee that celebrates being part of a company where everyone can be who they are and contribute all their talents and abilities toward Science for a Better Life. The committee wants to demonstrate that Bayer's employees are proud to work for a company that not only embraces diversity but also has set aspirational goals to become even more diverse and inclusive.

Moreover,Bayer's products meet the highest quality standards and are safe for people,animals,and the environment when properly used. All Bayer products,ranging from different divisions such as Pharmaceutical,Crop Science,and Customer Health,are subject to stringent regulations prescribing specific and detailed approval. In Taiwan,Bayer products are imported in compliance with regulatory requirements and are transported and stored using good distribution practices (GDP) to ensure that the highest product quality is maintained and delivered to the customers. Bayer also ensures that all products conform to the official food grade and uses recyclable packaging,which plays an integral part in its corporate commitment to sustainability.

In addition to these achievements,Bayer's Berocca brand was among the notable Inspirational Brand winners at the APEA 2022 Taiwan. Berocca is a brand of effervescent vitamin tablets with a formulation that is clinically proven to support mental sharpness and physical energy throughout the day. As an effervescent tablet brand,Berocca provides the convenience of an easy-to-drink multivitamin that helps consumers to deliciously flavor their water and stay better hydrated. First launched in Switzerland in 1969,Berocca is now sold in over 70 countries.

Berocca exists to empower human momentum. Momentum creates dynamism and drives sustained action,helping people overcome barriers and be at their best. When people's momentum is fueled,they can go further and be better,unlocking unanticipated opportunities today and tomorrow.

Rooted in science,Berocca unlocks energy from food and stimulates the cognitive function of people's brains and bodies. The blend of 12 essential vitamins and minerals helps support energy metabolism for people to stay focused and positively charged for whatever life throws at them.

Living under constant pressure,Taiwanese people often boost their energy with vitamin B complex. With over 85% of consumers preferring film-coated tablets,Berocca's biggest challenge is to alter consumer behavior and encourage product trials. With the aim to empower Life Enthusiasts by giving them a sustained momentum of body and mind to play with,Berocca planned a series of activation to respond to consumers' demands to improve their physical and mental performance,especially after the pandemic. Berocca successfully launched a series of brand activations to boost awareness and trial,and its users almost tripled from 2021 to 2022.

The brand managed to maximize awareness with the "POWER ON" brand proposition by synergizing its communication with the Tokyo Olympics. Strategically optimizing the media mix,Berocca broadcasted its ad during the game to reach maximum awareness.

To further capture the attention of Life Enthusiasts,Berocca partnered with several athletes,who had significant influence and impact on Taiwanese consumers after the Olympics,for a viral campaign—"Berocca Challenge".

This campaign helped Berocca to increase brand relevance and credibility. Additionally,Berocca gained a significant number of users through a holistic full funnel communication and a series of co-brand campaigns on Ecommerce platforms which tabbed into adjacent consumer pools. Berocca's strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges,gaining a 190% increase in Google search volume and a growth of 282% in the number of users.

Moving forward,Berocca's ambition is to become among the Top 5 Multivitamin brands in North Asia markets by 2025. Meanwhile,Bayer's overall goals are to ensure that its products,services,and innovative prowess enable the company to contribute significantly toward meeting the UN's Sustainable Development Goals.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in the pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development. Please visit www.enterpriseasia.org for more information.

About Asia Pacific Enterprise Awards

With a presence across 16 countries and markets,the Asia Pacific Enterprise Awards is the region's most prestigious award recognition program for outstanding entrepreneurship,continuous motivation,and sustainable leadership. For more information,visit www.apea.asia.