TIENS Group Launches Global Expansion Into New Retail

TIANJIN,China,Nov. 12,2018 --Leading healthcare company,TIENS Group,has announced their global expansion into the new retail market with the opening of a new flagship TIENS Experience Store in China. Located in the TIENS International Health Industrial Park,the new store features a combination of online and offline consumer experiences through a technology-enhanced approach to new retail business and marketing.

Free the dreams! Tiens Group celebrates a new era step in the new retail business

PointsWin,Tiens' brand new e-wallet app plays a core role to connect the blockchain-based customer network. Consumers can use the app to make purchases and earn rewards at any business bearing the TIENS banner. These innovations as a circle are enabling a merger of online and offline retail that the Group has sought to harness through a growing international presence.

TIENS is establishing 110 branches worldwide and the new store will be the icon of the Group's "One Body,Multiple Wings" strategy globally. This includes developing a diverse,integrated healthcare ecosystem spanning physical retail,e-commerce,TCM and medical facilities,as well aseducational,tourism,hotel and lifestyle experiences.

"We have always approached development by considering the world from a global perspective," said TIENS Group Chairman Li Jinyuan. "These are especially the regions involved in China's One Belt One Road initiative," he added,noting that a majority of TIENS worldwide branches fall within this zone.

The flagship store will focus on an experience-driven approach to marketing by offering an immersive environment in which customers can explore and discover original health and beauty products.

"Experience marketing is at the cutting-edge of business development trends. We aim to bring our customers an intuitive experience of meticulous care,attentiveness,and beauty," said Board member and General Manager of E-Commerce,Chelsea Li (Li Yue Qi). "The TIENS Experience Store is designed with a calming,aquatic aesthetic that quietly permeates its atmosphere," she continued,adding that "each visitor's experience is like a journey of discovery,and we have carefully arranged our products throughout the store for their benefit."

Through in-depth,immersive customer experiences,this latest development is helping the group transform the concept of brand consumption into a more personalized experience. "The TIENS Experience Store's diverse layout is a concrete representation of the 'One Body,Multiple Wings' global strategy," said Peggy Liu (Liu Yu),Director of the Group's Experience Operations Department.

For more infomation,please refer to http://www.tiens.com/index.php?m=content&c=index&a=show&catid=32&id=85

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